Professor Watermelon Упаковка для ополаскивателя для полости рта by Gaowei Xin, Cui Peng and Fengqi Qiao is a highly esteemed winner of the very prestigious 2021 Серебряная премия A' Design Award in Дизайн упаковки Competition Category.
СеребрянаяУпаковка· 2021
Professor Watermelon Упаковка для ополаскивателя для полости рта
by Gaowei Xin, Cui Peng and Fengqi Qiao
Client: Shandong Veikao Advertising Co., Ltd
Серебряная премия A' Design Award Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #116448The Design
About Professor Watermelon Упаковка для ополаскивателя для полости рта
«Профессор Арбуз» — дизайн упаковки ополаскивателя для полости рта, созданный для молодых потребителей. Бутылки изготовлены из разлагаемого ПЭТ-материала, а этикетки напечатаны на специальной бумаге с применением технологии плашечных цветов. Большая бутылка объёмом 550 мл имеет отдельный внешний колпачок с нанесённой мерной шкалой, благодаря чему ополаскиватель можно отмерять и наливать без прямого контакта. Также предлагается бутылочка меньшего объёма — 100 мл — для поездок. Маленькую бутылочку можно повторно наполнять из большой и использовать снова. Общая форма лаконична и компактна.
The Recognition
About the Серебряная премия A' Design Award
Professor Watermelon Упаковка для ополаскивателя для полости рта — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Professor Watermelon Упаковка для ополаскивателя для полости рта станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Professor Watermelon Упаковка для ополаскивателя для полости рта — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a mouthwash package designed for young people. It adopts environmental friendly and degradable pet new materials. The outer cover with capacity scale is designed separately for large bottle mouthwash, which makes it more hygienic for consumers to pour into the outer cover when using. At the same time, a 100ml small bottle is developed, so that consumers can pour large bottle mouthwash into small bottle, which is convenient for business trip.
- Dimensions & Packaging
- Large bottle of mouthwash: width (62mm) x height (235mm), bottle capacity 550ml
Small bottle of mouthwash: width (53mm) x height (72mm), bottle capacity 100ml - Tags
- Mouthwash packaging, innovation, environmental protection, mold, Veikao
- Production Technology
- The packaging of the product is made of environmental friendly and degradable new pet material, and the label of the bottle body is printed with special paper and spot color technology.
- Design Challenge
- At the same time, the development of the model and the calculation of the capacity can facilitate the use and portability of consumers.
- Research
- Through the Internet big data, we found that young people are the main buyers of mouthwash. Young people like products that are more concise, environmentally friendly and portable. They think about the characteristics that young consumers pay attention to in the design. The whole product is simple and fashionable, with environmental protection and portability
- Inspiration
- The structure of mouthwash products on the market is rigid and bulky, which is not in line with the aesthetic of young people on the Internet. It is very unsanitary to drink the mouthwash directly when using the products on the market. The large bottle has a separate cover with a capacity scale, which will not cause secondary pollution. At the same time, there is no small capacity bottle on the market. Designers have developed a 100ml small bottle, which is convenient for consumption and carrying.
- Project Duration
- The project will be launched in October 2020 and completed within three months. The design is completed in Jinan and the production is in Guilin.
- Operation Flow
- The new product packaging innovation is more simple and environmentally friendly. At the same time, the outer cover of the large bottle can be used as a small container, which is marked with the capacity scale, so that consumers can use it more accurately and will not cause the secondary pollution of the mouthwash. The small bottle design is that when the mouthwash is used up, the liquid in the large bottle can be poured into the small bottle, which is convenient for consumers to travel, easy to carry, and the small bottle can be reused.
- Team Members
- Designer：
Gaowei Xin,
Cui Peng,
Fengqi Qiao - Image Credits
- Xin Gaowei, 2020.
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