Don't Lose Your Biculutural Комплексная рекламная кампания by Yingbo Qiao

Don't Lose Your Biculutural Комплексная рекламная кампания by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 Серебряная премия A' Design Award in Дизайн рекламы, маркетинга и коммуникаций Competition Category.

СеребрянаяРеклама· 2021

Don't Lose Your Biculutural Комплексная рекламная кампания

by Yingbo Qiao

Client: Sparrow Creative Lab

Серебряная премия A' Design Award Winner in Реклама Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural Комплексная рекламная кампания

«Don't Lose Your Bicultural» — комплексная рекламная кампания, разработанная для этнического телевизионного канала. Кампания включает восемь плакатов, заголовок каждого из которых написан на разном языке: португальском, китайском, арабском, русском, японском, французском, итальянском и хинди. Визуальные образы выполнены в технике пиксель-арта и построены вокруг телевизионной испытательной таблицы, которая отсылает к моменту утраты. Символы стран-участниц объединяются, создавая целостный и вместе с тем многообразный образ. Цель кампании — побудить сообщества иммигрантов сохранять свои языки и культурное наследие.

The Recognition

About the Серебряная премия A' Design Award

Don't Lose Your Biculutural Комплексная рекламная кампания — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Don't Lose Your Biculutural Комплексная рекламная кампания станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Don't Lose Your Biculutural Комплексная рекламная кампания — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao