Moneta Фирменный стиль by Kyle Mani is a highly esteemed winner of the very prestigious 2021 Серебряная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
СеребрянаяГрафика· 2021
Moneta Фирменный стиль
by Kyle Mani
Client: Moneta Intel
Серебряная премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #117922The Design
About Moneta Фирменный стиль
Компания OWDT была привлечена для разработки гибкой системы идентичности, которая была бы динамичной и технически комплексной. Мы поставили своей целью подчеркнуть технологии, используемые Moneta, в брендовом знаке. Дизайн изящно справился с задачей сбалансировать геолокационные характеристики бренда и визуализацию типов данных. Фирменный стиль Moneta теперь четко направляет высокотехнологичную аудиторию к самой динамичной в мире технологии геолокации.
The Recognition
About the Серебряная премия A' Design Award
Moneta Фирменный стиль — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Moneta Фирменный стиль станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Moneta Фирменный стиль — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- OWDT was hired to design a flexible identity system that was dynamic and technically inclusive. The project also encompassed brand strategy, positioning, messaging, and digital design. OWDT planned and developed a complete brand architecture and supporting assets.
- Dimensions & Packaging
- This is a mobile application in addition to a web application component. There is no dimension or packaging specification associated with this product.
- Tags
- branding, web design, identity design, logo design
- Production Technology
- There is a patented process used by Moneta resulting in high-resolution geopositioning. Our technology has helped a multitude of organizations; from asset tracking for heavy industries to contact tracing to fight internal epidemics. The technology uses 3 data sets collected from 3 sources to accurately Geoposition the user, Bluthouth, Triangular Geolocation technology, and Geohashing. Combining the above with Geofencing, we can always eliminate bad data as well as bad actors to provide high-res geopositioning data.
- Design Challenge
- In order to tackle the creative changes for the branding process, we needed to establish a dynamic structure for the brandmark that can showcase a simple and yet connected design to the concept. We used M as the hallmark for the brand and as the brandmark and used the various technologies used in the application to shape the letter M. Then we animated and created a rotational structure for the M to pass along the message.
- Research
- Most geopositioning products only use one aspect of geopositioning of the device in order to determine the location of the device. While this system works to a certain degree, it lacs the accuracy that is needed in a certain context such as contact tracing where the distance has to be calculated to a few meters. By combining various radio signal data collection and proper calculation algorithms, we were able to resolve one of the most difficult geopositioning challenges of our time.
- Inspiration
- We made it our purpose to highlight the technologies used by Moneta in the brand mark. The design gracefully overcame the challenge of balancing the brand's Geopositioning characteristics and data type visuals. Moneta's brand identity now clearly leads its highly technical audience to the world's most dynamic Geopositioning technology.
- Project Duration
- 6 months, Houston, Texas, USA
- Operation Flow
- Moneta's brand identity leads the technical audience to Geopositioning technology.
- Patents
- Patent Pending
- Team Members
- OWDT as an organization has been responsible for the development of this product.
- Image Credits
- Patent Pending
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