Promising Ideas Innovation Анимационный короткометражный фильм by Mengchao Wu and Hao Li is a highly esteemed winner of the very prestigious 2021 Серебряная премия A' Design Award in Дизайн кино, видео и анимации Competition Category.
СеребрянаяКино· 2021
Promising Ideas Innovation Анимационный короткометражный фильм
Client: Unicef
Серебряная премия A' Design Award Winner in Кино Category
Verified Award Winner
Verify Award Status for #118062The Design
About Promising Ideas Innovation Анимационный короткометражный фильм
«Promising Ideas Innovation» — короткометражная анимация, созданная для ЮНИСЕФ и рассказывающая о том, как всё больше молодых людей, особенно девочек из отдалённых районов, получают доступ к интернету. Анимация сравнивает количество мужчин и женщин, пользующихся интернетом в развитых и менее развитых регионах. Затем она показывает, какие проблемы создаёт ограниченный доступ для женщин в этих регионах. Сложные данные превращаются в простую историю об одной девочке и о миллионах тех, кто оказался в такой же ситуации. Анимация была полностью создана на компьютере.
The Recognition
About the Серебряная премия A' Design Award
Promising Ideas Innovation Анимационный короткометражный фильм — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Promising Ideas Innovation Анимационный короткометражный фильм станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Promising Ideas Innovation Анимационный короткометражный фильм — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people. - Dimensions & Packaging
- The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
- Tags
- animation, motion graphic, design, UNICEF
- Production Technology
- The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design. - Design Challenge
- Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it. - Research
- We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them. - Inspiration
- First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas. - Project Duration
- The project started in 2019 and finished in 2020 in New York.
- Operation Flow
- The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video! - Team Members
- Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li - Image Credits
- Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
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