2020 Widc Ключевой визуальный образ by Xin Tong is a highly esteemed winner of the very prestigious 2021 Бронзовая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
БронзоваяГрафика· 2021
2020 Widc Ключевой визуальный образ
by Xin Tong
Client: Yantai Sino-German Industrial Design Center Ltd.
Бронзовая премия A' Design Award Winner in Графика Category
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The Design
About 2020 Widc Ключевой визуальный образ
2020 WIDC — ключевой визуальный образ, созданный для Всемирной конференции по промышленному дизайну 2020 года. В основу дизайна легли три формы буквы I, взятые из первых букв темы конференции: idea (идея), intelligence (интеллект) и industrial Internet (промышленный интернет). В качестве основных цветов использованы три первичных цвета — красный, зелёный и синий. Множество маленьких форм буквы I сливаются и уносятся вдаль подобно потоку частиц. Композиция расходится наружу от центрального знака WIDC, символизируя движение в будущее. Размеры ключевого визуального образа составляют 20 метров в ширину и 8 метров в высоту.
The Recognition
About the Бронзовая премия A' Design Award
2020 Widc Ключевой визуальный образ — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что 2020 Widc Ключевой визуальный образ станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. 2020 Widc Ключевой визуальный образ прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". It extends openly and runs towards the future around the core of WIDC, representing the fusion of international vison and local wisdom. The work uses the three primary colors (red, green and blue) as its main colors, and the three "I" as the element. Numerous "I" generated by the fusion of primary colors forms a stream of particles flowing to the distance. It implies that under the influence of the fusion of "idea, intelligence, and industrial Internet", the world industrial design innovation chain will break up and regroup, and run towards the future.
- Dimensions & Packaging
- Width 20m × Height 8m
- Tags
- idea, intelligence,industrial Internet, design, future, development
- Production Technology
- Design is a universal language in the world, meaning open, inclusive, infinite and full of unknown charm. Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
- Design Challenge
- The challenge is how to show the development and importance of design.
- Research
- The design concept of WIDC 2020 is inclusive, sustainable and win-win. The Conference has explored the unlimited possibility created by the fusion of design and intelligence (such as intelligent products, intelligent services, intelligent city and intelligent platform). Design makes the industry more dynamic and changes the world for the better!
- Inspiration
- 2020 World Industrial Design Conference implies to promote the fusion of human wisdom (represented by design), artificial intelligence (cored with computing) and intelligent manufacturing (interconnection as ecology) to design the future.
The key visual is a dynamic combination of the initials of the WIDC 2020 theme, which are "idea, intelligence and industrial Internet". - Project Duration
- The project started in February 2020 and finished in November 2020 in Yantai, and was exhibited in Yantai on 25th November 2020.
- Operation Flow
- Focusing on "idea, intelligence and industrial Internet", WIDC 2020 has attracted design associations, enterprises, institutions, colleges, etc. from more than 40 countries and regions around the world, and has achieved fruitful results. More than 1000 new technologies and designs from hundreds of enterprises and institutions participated in the exhibition. It has covered 14 fields including high-end equipment, aerospace and intelligent robots, gathering over 1000 participants.
- Team Members
- Chief Designer: Xin Tong
Design Director: Xin Li,Suo Ren
Designer: Lu Qiao, Zilin Liu, Weiwei Mu - Image Credits
- photographer Xin Li, WIDC,2020
video Boran Xiao, WIDC,2020
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