Daejeon Bruce Rice Cake Redesign Упаковка для рисовых пирожных by Choulsoon Park

Daejeon Bruce Rice Cake Redesign Упаковка для рисовых пирожных by Choulsoon Park is a highly esteemed winner of the very prestigious 2021 Бронзовая премия A' Design Award in Дизайн упаковки Competition Category.

БронзоваяУпаковка· 2021

Daejeon Bruce Rice Cake Redesign Упаковка для рисовых пирожных

by Choulsoon Park

Client: Soongraphic

Бронзовая премия A' Design Award Winner in Упаковка Category

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Verified Award Winner
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Colors

The Design

About Daejeon Bruce Rice Cake Redesign Упаковка для рисовых пирожных

Редизайн упаковки Daejeon Bruce Rice Cake — это дизайн упаковки для рисовых пирожных, продаваемых кондитерской компанией в районе Тэджон. На упаковке напечатаны изображения девяти главных достопримечательностей Тэджона, благодаря чему покупатели вместе с продуктом получают информацию о местных туристических объектах. Ассортимент разделён на три серии по вкусу, и каждая серия использует натуральный цвет своего основного ингредиента, чтобы передать вкус продукта. Названия продуктов указаны на корейском и английском языках. Используется плотная бумага, благодаря чему упаковка может стоять или лежать плашмя и не повреждается легко.

The Recognition

About the Бронзовая премия A' Design Award

Daejeon Bruce Rice Cake Redesign Упаковка для рисовых пирожных — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Daejeon Bruce Rice Cake Redesign Упаковка для рисовых пирожных станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Daejeon Bruce Rice Cake Redesign Упаковка для рисовых пирожных прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions & Packaging: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Tags: Illustration, Graphic, Design, Package
Production Technology: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Design Challenge: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Research: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiration: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Project Duration: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Operation Flow: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Team Members: Individual