Epic Fail Фотосерия by Greg Barth is a highly esteemed winner of the very prestigious 2021 Серебряная премия A' Design Award in Дизайн фотографии и фотоманипуляции Competition Category.

СеребрянаяФотография· 2021

Epic Fail Фотосерия

by Greg Barth

Серебряная премия A' Design Award Winner in Фотография Category

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Colors

The Design

About Epic Fail Фотосерия

Вдохновленный политическими событиями, потрясшими 2016 год, этот сериал демонстрирует диссонанс между нашим восприятием и реальностью в эпоху социальных сетей и обслуживаемых новостных лент. Цель заключалась в том, чтобы задаться вопросом, как наша материальность может быть искажена нашими мнениями и суждениями, используя экзистенциальные течения «Тошноты» Жана Поля Сартра.

The Recognition

About the Серебряная премия A' Design Award

Epic Fail Фотосерия — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Epic Fail Фотосерия станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Epic Fail Фотосерия — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds.

The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”.
Dimensions & Packaging: Photography dimensions for all pictures are: 5457 x 3637 pixels
Tags: photography, surreal, hand made, colours, technology
Production Technology: wood, printed lycra, 3d printed plaster, high density foam, plexiglass.

With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month.
Design Challenge: The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
Inspiration: This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment.

I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial.
Project Duration: The project started in October 2017 and finished in December 2017
Patents: "Copyrights belong to Greg Barth, 2017."
Team Members: Assistant Photographer: Morgan Hill Murphy.

Models: Mathilde Steullet, Jahvel Hall.

Set Build: Will Vincent, Brin Frost, Mathilde Steuillet
Image Credits: Image #1
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #2
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #3
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #4
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Video credits:

Created and Directed by : Greg Barth

Written by : Greg Barth & Joe Hampson

Starring : Jahvel Hall, Mathilde Steuillet

Voiced by : Lolly Adefope, David Elms, baker terry

Director of Photography: Pau Munoz

Music & Sound design : Nookaad Productions

Graphic design : Futurneue

Art Director : Will Vincent

Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent

Editing : Greg Barth & Alex Da Cunha

Post Production : Phillipe Medina, Greg Barth

Colour Grade : Jessica Vile @ Framestore

Colour producer : Chris Anthony @ Frametore