Garalis Muscat Limnio Упаковка для вина by Manos Siganos

Garalis Muscat Limnio Упаковка для вина by Manos Siganos is a highly esteemed winner of the very prestigious 2022 Серебряная премия A' Design Award in Дизайн упаковки Competition Category.

СеребрянаяУпаковка· 2022

Garalis Muscat Limnio Упаковка для вина

by Manos Siganos

Client: Garalis Winery

Серебряная премия A' Design Award Winner in Упаковка Category

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Verified Award Winner

Verify Award Status for #128190

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Colors

The Design

About Garalis Muscat Limnio Упаковка для вина

Garalis Muscat Limnio — это дизайн винной упаковки, созданный для двух вин с греческого острова Лемнос. Обе этикетки выполнены в едином иллюстративном стиле, что подчёркивает принадлежность вин к одному семейству. На этикетке белого вина Muscat изображены низкие лозы, склонённые под порывами сильных северо-восточных ветров. Этикетка красного вина Limnio основана на форме традиционных «гувес» — высеченных в скале подземных ёмкостей, некогда использовавшихся для брожения сусла. Этикетки напечатаны на текстурной эко-бумаге чёрной офсетной печатью с золотым горячим тиснением фольгой и глянцевым конгревным тиснением.

The Recognition

About the Серебряная премия A' Design Award

Garalis Muscat Limnio Упаковка для вина — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Garalis Muscat Limnio Упаковка для вина станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Garalis Muscat Limnio Упаковка для вина — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Garalis winery produces two wines of exceptional quality and history. The ancient typical wine of the island of Lemnos Limnio and the Muscat of Alexandria. The packaging of these two wines are connected with a common feature, the design style. Although the concept of the illustration is different in each case, the aesthetic is the same. What we wanted to communicate is that these are two excellent products of the same family. The elements that make these two packages unique are two. The overall idea and style of the illustrations and the quality of the label materials.
Dimensions & Packaging: Bottle dimensions: 31x7.5cm
Labels Dimensions: 24x9.5cm
Label: Eco Paper with texture
Printing: Offset for black, Hot Foil for Gold, Gloss Embossing for tittles
Tags: Packaging, Wine, Wine Packaging, Label, Illustration, Greece, Lemnos, Gold Foil, Branding
Production Technology: Glass bottle and eco paper labels.
Design Challenge: The hardest part was the research on finding and visualizing the identity of the winery, the benefits of the products, the tradition and the characteristics of Lemnos island.
Research: The more unique a customer is, the more unique their product is. In any case, it is important to identify the specifics and characteristics of each customer and visualize them. This was done in this case as well. So after research we identified the elements of the character of the winery and its wines. The two basic elements affect the quality of the wines giving them a unique character are the special climatic conditions that prevail on the island and the traditional way of winemaking.

In the case of Muscat wine we chose to illustrate the strong northeast wind blowing the low vine while for Limnio wine we chose to illustrate the shape of the traditional underground Gouves used for the fermentation of must.
Inspiration: The idea behind the packaging design of Muscat white wine comes from the distinctive features of Lemnos island with its low vines that are lashed by northeasterly gales. The colour gold was chosen for the grapes and the wind to emphasize their value and to stress the necessity of the combination of both.

Subsequently, the design concept of Limnio red wine was based on the shape of the typical traditional Gouves of Lemnos. These were underground carved out rocks, used by vintners for the fermentation of must, and sealed with round slates. The colour gold was chosen here to highlight the value of the wine.
Project Duration: This project started in May 2020 and finished in December 2020.
Operation Flow: Our goal was to make the packaging attractive and eye catching. For this reason we chose to use a minimal illustration style with a modern character. We also chose paper with a special texture, gold foil and gloss embossing effect for the letters.
Team Members: Creative Director, Designer: Manos Siganos
Copywriter: Gianna Kazakou
Image Credits: Photographer: Thanassis kaiafas