Grassy Premiados Упаковка для кофе by Dimitri Lociks

Grassy Premiados Упаковка для кофе by Dimitri Lociks is a highly esteemed winner of the very prestigious 2022 Серебряная премия A' Design Award in Дизайн упаковки Competition Category.

СеребрянаяУпаковка· 2022

Grassy Premiados Упаковка для кофе

by Dimitri Lociks

Client: Grassy Caffè

Серебряная премия A' Design Award Winner in Упаковка Category

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Colors

The Design

About Grassy Premiados Упаковка для кофе

Grassy Premiados — это дизайн упаковки для бразильского кофе особого качества. Коробка имеет органичные и модульные формы, вдохновлённые семенами махагони, кофейными зёрнами и изгибами бразильской модернистской архитектуры. Модульная форма позволяет складывать упаковки в штабели и создавать выразительную выкладку на полках. Коробка изготовлена из картона с матовой ламинацией, горячим тиснением и монохромной печатью. Кофе находится в полимерном пакете с клапаном, защищающим зёрна от воздействия кислорода. Самоклеящаяся этикетка из металлизированной плёнки запечатывает коробку и содержит информацию о продукте, что позволяет быстро персонализировать упаковку при низких затратах.

The Recognition

About the Серебряная премия A' Design Award

Grassy Premiados Упаковка для кофе — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Grassy Premiados Упаковка для кофе станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Grassy Premiados Упаковка для кофе — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Dimensions & Packaging: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Tags: package, Brazilian coffee, biomimetic, bio design,
Production Technology: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Design Challenge: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Research: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspiration: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Project Duration: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Operation Flow: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Team Members: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Image Credits: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.