After a Bird Fell Down Книжка с картинками by Shu Wei Chang is a highly esteemed winner of the very prestigious 2022 Бронзовая премия A' Design Award in Дизайн печатных и опубликованных медиа Competition Category.
БронзоваяПечать· 2022
After a Bird Fell Down Книжка с картинками
Client: Shu-Wei Chang
Бронзовая премия A' Design Award Winner in Печать Category
Verified Award Winner
Verify Award Status for #130690The Design
About After a Bird Fell Down Книжка с картинками
«After a Bird Fell Down» («После того как упала птица») — это книжка с картинками, объединяющая структуру книги с вырубными отверстиями и книги-раскладушки (pop-up). Формат издания — 105 на 150 миллиметров, толщина около 27 миллиметров, что близко к размерам небольшой птицы. По мере перелистывания страниц отверстие становится больше, а росток поднимается всё выше, тогда как сама книга становится тоньше. Обложка белая, с песчаной фактурой, в углублении, выполненном блинтовым тиснением, размещена прозрачная наклейка с напечатанным зелёным пером. Дизайн показывает, что течение времени несёт с собой как утрату, так и новый рост.
The Recognition
About the Бронзовая премия A' Design Award
After a Bird Fell Down Книжка с картинками — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что After a Bird Fell Down Книжка с картинками станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. After a Bird Fell Down Книжка с картинками прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
- Dimensions & Packaging
- 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
- Tags
- graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
- Production Technology
- In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.
Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.
Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky. - Design Challenge
- The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now. - Inspiration
- It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
