OCT Happy Hour Дорожные Знаки by Updesign is a highly esteemed winner of the very prestigious 2022 Серебряная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
СеребрянаяГрафика· 2022
OCT Happy Hour Дорожные Знаки
by Updesign
Client: OCT Group
Серебряная премия A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About OCT Happy Hour Дорожные Знаки
Архитектурный язык Корбюзье хорошо извлечен и выражен в дизайне указателя пути в этом проекте. В целом весь грубый дерзкий вид характеризуется преувеличенно сырыми бетонными элементами и открытыми незавершенными конструкциями и сооружениями; В частности, прохладные тени тяжелых металлических материалов создают художественные трехмерные визуальные эффекты, передающие сильное ощущение минимализма.
The Recognition
About the Серебряная премия A' Design Award
OCT Happy Hour Дорожные Знаки — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что OCT Happy Hour Дорожные Знаки станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. OCT Happy Hour Дорожные Знаки — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Corbusier architectural language is well extracted and expressed in the wayfinding-sign design in this project. In general, the whole rough bold appearance is featured by exaggerated crude concrete components and exposed unfinished structures and facilities; in detail, cool shadows of heavy metal materials produce artistic 3D visual effects, conveying a powerful sense of minimalism.
- Dimensions & Packaging
- Overall texture: concrete coating. 1700mmX200mmX680mm
- Tags
- park-themed, residential, wayfinding, demonstration area, cement material, modernist, structural
- Production Technology
- Embraced by a grand architectural setting, fine details are required for close viewing of a sign board although it is a kind of building epitome. The whole body of concrete sign board is boldly shaped to show the distinct architectural aesthetics. High-standard cement material and qualified finishing craft are necessary to achieve a smooth but rough looking surface of the board. It is not just a sign board, but a lively artistic building epitome to echo with its grand architectural background.
- Design Challenge
- The biggest challenge in this project is how to keep consistent visual effect between the colors of sign boards and existing building facades. Hence, the design team lay great emphasis on making cement material samples with repeated communication and coordination with the construction team to achieve minimal color tolerance.
- Research
- It is a time-consuming process to do a number of selections and experiments for choosing one of reasonable building techniques as the sample of sign-board making to ensure both information-providing function and abstract architectural image. Finally, cutting-plane variants are selected to visually convey an approximate spatial experience without adoptingother existing dominant building techniques or architectural elements.
- Inspiration
- The project is designed for the demonstration area of a large park-themed residence with Corbusier’s modernist architectural style. It’ll be transformed into a local culture center after residential deliveries. UPD extracts Corbusier architectural language into wayfinding-sign design on landscaping belts and entrance paths. It makes aesthetic architectural aura easily available everywhere in a vivid way. A more 3D space experience is ingeniously created by the wayfinding signs here and there.
- Project Duration
- September 2021, Northwest lishui District, Nanjing city, Jiangsu Province, China
- Operation Flow
- Rather than a mechanical combination of graphics and functions, UPD designers would like to endow this public communication space with rich special site spirit by wayfinding-sign design, to create a permanently impressive park for visitors. The meticulously designedwayfinding signage system harmoniously integrates man, architectural space, and design aesthetics as a gentle friendly whole.
- Team Members
- Zhang Yi（creative director）
Zhang Shuo（project manager） - Image Credits
- Updesign
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