Zhu Xixi Подарочная Коробка by Jin Zhang is a highly esteemed winner of the very prestigious 2022 Железная премия A' Design Award in Дизайн упаковки Competition Category.
ЖелезнаяУпаковка· 2022
Zhu Xixi Подарочная Коробка
by Jin Zhang
Client: Wuhan Sanbu Brand Design
Железная премия A' Design Award Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #134487The Design
About Zhu Xixi Подарочная Коробка
2022 год — год тигра по китайскому лунному календарю. Самый прямой способ — использовать графику тигра. Дизайнер использует аналогичное произношение слов тигр и благословение на китайском языке, а также использует пять тигров, чтобы выразить у фу линь мэнь (китайская идиома, обычно используемая в Новый год). используйте идиомы и графику, чтобы сформировать двойное новогоднее благословение. Смелые контрастные оранжевые и зеленые цвета делают всю упаковку более стильной. Коробку можно использовать как декоративную картину, и в то же время есть раскрашиваемое изображение тигра, с которым люди могут взаимодействовать.
The Recognition
About the Железная премия A' Design Award
Zhu Xixi Подарочная Коробка — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Zhu Xixi Подарочная Коробка станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Zhu Xixi Подарочная Коробка заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
- Dimensions & Packaging
- 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
- Tags
- zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
- Production Technology
- Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
- Design Challenge
- The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
- Research
- After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
- Inspiration
- The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
- Project Duration
- The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
- Operation Flow
- In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
- Team Members
- Designer ：Jin Zhang
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