DamoWang Taurine Energy Drink Упаковка энергетического напитка by Chi Forest

DamoWang Taurine Energy Drink Упаковка энергетического напитка by Chi Forest is a highly esteemed winner of the very prestigious 2022 Бронзовая премия A' Design Award in Дизайн упаковки Competition Category.

БронзоваяУпаковка· 2022

DamoWang Taurine Energy Drink Упаковка энергетического напитка

by Chi Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Бронзовая премия A' Design Award Winner in Упаковка Category

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Colors

The Design

About DamoWang Taurine Energy Drink Упаковка энергетического напитка

DamoWang Taurine Energy Drink — функциональный напиток в железной банке объёмом 250 миллилитров. Банка имеет размеры 65,6 на 91,8 миллиметра и изготовлена с применением высокоглянцевой прозрачной печати по металлу. На иллюстрации изображён персонаж, вдохновлённый Чи Ю — воином китайской мифологии, — вместе с жестом «большой палец вверх», который передаёт силу и уверенность. Напиток содержит женьшень и китайскую дерезу (годжи) — традиционные травы, применяемые для восстановления жизненных сил. Привычная металлическая банка удобно лежит в руке и быстро охлаждается.

The Recognition

About the Бронзовая премия A' Design Award

DamoWang Taurine Energy Drink Упаковка энергетического напитка — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что DamoWang Taurine Energy Drink Упаковка энергетического напитка станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. DamoWang Taurine Energy Drink Упаковка энергетического напитка прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Dimensions & Packaging: 65.6mm x 91.8mm
Tags: Branding, Packaging, Chinese National Tide
Production Technology: High gloss iron transparent printing can on iron cans.
Design Challenge: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Research: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspiration: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Project Duration: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Operation Flow: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Team Members: Yushu Zhang, Yiqun Tang
Image Credits: Yushu Zhang, Yiqun Tang