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Frank and the Frog Детская книжка с картинками by Bence Meszaros

Frank and the Frog Детская книжка с картинками by Bence Meszaros is a highly esteemed winner of the very prestigious 2022 Серебряная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.


СеребрянаяГрафика· 2022

Frank and the Frog Детская книжка с картинками

by Bence Meszaros

Client: Bence Mészáros

Серебряная премия A' Design Award Winner in Графика Category

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The Design

About Frank and the Frog Детская книжка с картинками

«Фрэнк и лягушка» — детская книжка с картинками об утрате и памяти. История рассказывает о Фрэнке, маленьком мальчике, который однажды просыпается и не может найти свою бабушку. Фрэнк уходит из дома на её поиски и встречает лягушку, которая становится его другом и помощником. В конце путешествия Фрэнк видит, что его бабушка находится в безопасном и спокойном месте, и прощается с ней. Книга состоит из двенадцати иллюстрированных страниц, которые разворачиваются слева направо, а соседние страницы объединены по контрасту. Ручной штриховой рисунок и текстуры скомпонованы и раскрашены в цифровом формате.

The Recognition

About the Серебряная премия A' Design Award

Frank and the Frog Детская книжка с картинками — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Frank and the Frog Детская книжка с картинками станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Frank and the Frog Детская книжка с картинками — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Frank and the Frog is designed to give an escape world to anybody who needs to find peace after losing a beloved one. The book tells the story of a little kid called Frank, who wakes up one day and can't find his Granny. Frank decides to leave his home to find Granny and bring her home. During his journey, he meets a frog, who becomes his friend and helps him through the adventures. In the end, Frank sees Granny is in a safe and peaceful place; he decides to say goodbye and let her go.
Dimensions & Packaging
Width 300 mm x Depth 15 mm x Height 300 mm
Tags
illustration, picturebook, children, book, bookdesign, childrenbook
Production Technology
Mixed media. Manual linework and textures, digitally composed and colourized.
Design Challenge
The hardest part was, of course, how to bring the topic of death into the picture book in a kid-friendly way. Another thing I had to consider during the development phase was that even though I always spend a lot of time thinking about death, I never had an intimate experience with it. So I wanted to be respectful with this topic.
Research
RESEARCH ABSTRACT**:
A big part of my research was to find the right mentor for Frank.
I was looking into different mythology characters, symbols, characters from my life, etc. When I find frogs, I immediately fall in love with the idea. I think they are visually exciting; frogs are travellers, and they can travel through lands, through the water. In the shaman culture, frogs as totem animals have the power of transformation and travelling between the human world and the spirit realm.
Inspiration
My main goal with this picture book was to tell a story and tackle a topic that is not that common in children's literature. A topic that was hard to understand when I was a kid and had me confused for a long time. The subject of death.
I am lucky to have all four of my grandparents alive and know them, but this is a rare phenomenon in my environment. Many people lose their grandparents during their childhood. The base idea comes from my childhood: I was always (and still am) scared of what would happen when my grandparent won't be here anymore.
Project Duration
The project started in June 2021 in Helsinki.
Operation Flow
This picturebook has 12 fully illustrated pages. All the pages have a left-to-right flow, leading the eyes of the reader to the next page. The spreadsheets next to each other are designed to pair up based on different contrasts: e.g., on one page, when the composition is complex, then on the next page, the layout is minimal, or when Franks is high up in the sky, on the next page he goes deep under the ocean.
Patents
Copyright 2022 by Bence Mészáros
Written by Barnabás Csukás, based on an original story by Bence Mészáros
Team Members
Designer, Illustrator: Bence Mészáros
Writer: Barnabás Csukás
Image Credits
Creator Bence Mészáros, Frank and the Frog

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