Figura Брендинг, дизайн упаковки by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 Железная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
ЖелезнаяГрафика· 2022
Figura Брендинг, дизайн упаковки
Client: Zambelli Brand Design
Железная премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #137540The Design
About Figura Брендинг, дизайн упаковки
Figura — это брендинг и дизайн упаковки для линейки средиземноморских деликатесов, включающей инжирные пирожные, шоколад и оливковые масла. Айдентика построена вокруг иконки инжира, стилизованной под воздушный шар, что отсылает к путешествиям и средиземноморским корням основателя бренда. Золотистые, пурпурные и зелёные тона представляют основные ингредиенты. Узоры из листьев инжира, волн и рыбьей чешуи напоминают о Средиземноморье. Этикетки и бумажная упаковка напечатаны красками Pantone на бумаге Fedrigoni с добавлением золотой фольги. Дизайн представляет продукцию на азиатском рынке.
The Recognition
About the Железная премия A' Design Award
Figura Брендинг, дизайн упаковки — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Figura Брендинг, дизайн упаковки станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Figura Брендинг, дизайн упаковки заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
- Dimensions & Packaging
- Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm - Tags
- branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
- Production Technology
- High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
- Design Challenge
- The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
- Research
- After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
- Inspiration
- Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
- Project Duration
- The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
- Operation Flow
- Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
- Team Members
- Anja Zambelli Colak
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