Una Luna Упаковка для кондитерских изделий by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Железная премия A' Design Award in Дизайн упаковки Competition Category.
ЖелезнаяУпаковка· 2022
Una Luna Упаковка для кондитерских изделий
Client: Sot B&d
Железная премия A' Design Award Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #139030The Design
About Una Luna Упаковка для кондитерских изделий
Una Luna — дизайн упаковки для премиальной серии фруктовых конфет в итальянском тёмном шоколаде. Созданы две коробки под названиями «Вишнёвый сад» и «Розы и виноград», названные по строкам из известных украинских стихотворений. Каждая коробка оформлена коллажной иллюстрацией, собранной из отдельных элементов, при этом фрукты, используемые в каждой серии, повторяются в композиции. Чёрный фон и минималистичная типографика придают упаковке современный и элегантный вид. Коробки отпечатаны офсетным способом с матовым лаком и тиснением медной фольгой на отдельных деталях.
The Recognition
About the Железная премия A' Design Award
Una Luna Упаковка для кондитерских изделий — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Una Luna Упаковка для кондитерских изделий станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Una Luna Упаковка для кондитерских изделий заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
- Dimensions & Packaging
- 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm - Tags
- Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
- Production Technology
- All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
- Design Challenge
- One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
- Research
- The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
- Inspiration
- Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
- Project Duration
- This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
- Operation Flow
- The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance
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