Transam Carriers Фирменный стиль by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 Бронзовая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
БронзоваяГрафика· 2022
Transam Carriers Фирменный стиль
Client: NUMZ Graphics
Бронзовая премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #139409The Design
About Transam Carriers Фирменный стиль
Transam Carriers — фирменный стиль, разработанный для транспортно-логистической компании из Торонто, Канада. В основу айдентики лёг зубр, или европейский бизон, — животное из Восточной Европы, символизирующее уникальность и силу. Голова животного вписана в треугольник, а наклонный авторский шрифт придаёт логотипу динамичность. Двумя основными цветами стали жёлтый и чёрный. Стиль применён к корпоративным грузовикам, веб-сайту, социальным сетям, деловой документации, рекламной и сувенирной продукции. Жёлтые треугольники в графике делают бренд узнаваемым в отрасли.
The Recognition
About the Бронзовая премия A' Design Award
Transam Carriers Фирменный стиль — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Transam Carriers Фирменный стиль станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Transam Carriers Фирменный стиль прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
- Dimensions & Packaging
- In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
- Tags
- logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
- Production Technology
- The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
- Design Challenge
- Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
- Research
- To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
- Inspiration
- The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
- Project Duration
- The project started in September 2017. Designed and currently supported by NUMZ Graphics.
- Operation Flow
- We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
- Team Members
- Designer: Maksim Zinchuk
- Image Credits
- Maxim Zinchuk, NUMZ Graphics
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