87MM Ilsang Дизайн шрифта by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 Железная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
ЖелезнаяГрафика· 2022
87MM Ilsang Дизайн шрифта
by Sunghoon Kim
Client: 87mm
Железная премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #139447The Design
About 87MM Ilsang Дизайн шрифта
Шрифт 87MM Ilsang разработан с учётом повседневных ценностей, которые продвигает бренд 87MM. Этот наклонный корейский шрифт стал первым шрифтом такого типа, созданным в Корее. Интерпретируя цифры 8 и 7 как соотношение и угол шрифта, площадь букв была спроектирована в пространстве 8:7, а размер замкнутых букв среди согласных хангыля (корейского алфавита) был скорректирован с использованием этого соотношения. Углы в 8 и 7 градусов использовались в качестве морфологических элементов, таких как основной штрих и концевой элемент, чтобы гармонизировать характеристики рукописного письма, проявляющиеся при наклонном написании.
The Recognition
About the Железная премия A' Design Award
87MM Ilsang Дизайн шрифта — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что 87MM Ilsang Дизайн шрифта станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности 87MM Ilsang Дизайн шрифта заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
- Dimensions & Packaging
- 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
- Tags
- 87MM, brand font, font, design, graphic, typography
- Design Challenge
- By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
- Research
- When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
- Inspiration
- The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
- Project Duration
- The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
- Operation Flow
- The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
- Team Members
- Creative Director: Kim Sunghoon
Font Designer: Ku Moa - Image Credits
- Kim Sunghoon
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