Fresh Мобильное приложение by Deyin Zhang is a highly esteemed winner of the very prestigious 2022 Железная премия A' Design Award in Устойчивые продукты, проекты и экодизайн Competition Category.
ЖелезнаяУстойчивый продукт· 2022
Fresh Мобильное приложение
by Deyin Zhang
Client: Zhejiang University
Железная премия A' Design Award Winner in Устойчивый продукт Category
Verified Award Winner
Verify Award Status for #139753The Design
About Fresh Мобильное приложение
Fresh — это мобильное приложение, разработанное для сокращения количества пищевых отходов в домашних условиях. Fresh сканирует чеки из супермаркета, чтобы зафиксировать купленные продукты, а пользователи могут добавлять эти позиции на страницу виртуального холодильника. Приложение отслеживает срок годности каждого продукта и отмечает их зелёными, жёлтыми и красными подсказками в зависимости от оставшейся свежести. Напоминания помогают пользователям употребить продукты до того, как они испортятся. Fresh также предоставляет еженедельные отчёты о пищевых отходах и сводную статистику, которые поощряют осознанное и устойчивое потребление. Приложение доступно для iOS и Android.
The Recognition
About the Железная премия A' Design Award
Fresh Мобильное приложение — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Fresh Мобильное приложение станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Fresh Мобильное приложение заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Due to the current situation of food discarding caused by overbuying and leaving in the refrigerator, this app was designed. The app will record the shelf life of food and distinguish the food with different shelf life in the refrigerator through green, yellow and red prompt boxes to avoid food discarding. In addition, the app provides weekly wasted food reports and cumulative statistics to educate users about sustainable consumption and reducing food discarding.
- Dimensions & Packaging
- Launched on IOS and Android
- Tags
- refrigerator assistant, app, sustainable consumption, reduce food waste
- Production Technology
- People can use this app to scan supermarket shopping lists to get food purchase records and add food to the app. App will track the shelf life of food and remind people to avoid aliment wasting. In addition, the application also provides weekly waste food reports and cumulative statistics to educate users on sustainable consumption and reduce aliment discarding.
- Design Challenge
- When this app is fully technically feasible, the only challenge is how to call on more people to use this app. We use visual graphics with a sense of design and differentiated prompt boxes to remind users. To be sure, the more people use this app, the less food will be wasted.
- Research
- With the development of material conditions, people used to overbuying food and forget the them in the refrigerator, resulting in a huge discarding of food. Based on this huge social problem, several extensive interviews was conducted with Chinese community residents, surveying their shopping and food storage in their refrigerators. After many discussions and user interviews with students majoring in design at Zhejiang University, the app was finally designed to skillfully educate users about sustainable consumption and reducing food discarding.
- Inspiration
- It is estimated that a third of all food produced each year, equivalent to 1.3 billion tons of food worth about 1 trillion U.S. dollars, ends up rotting in consumer and retailer trash bins or spoiled by improper transportation and harvesting.Sadly, people get in the habit of buying too much aliment, or forgetting to eat it before its sell-by date, leading to huge aliment discarding.
- Project Duration
- This project started in January 2022 in Hangzhou, China, and it is still under developing.
- Operation Flow
- First, scan the supermarket shopping list with the app, and the screen will get the purchased food. Users can drag specific foods to the "my fridge" page. App will actually record the shelf life of food and distinguish the different shelf life of food in the refrigerator through green, yellow and red prompt boxes to remind to avoid wasting. In addition, the application also provides weekly waste food reports and cumulative waste food statistics to educate users on sustainable consumption and reduce aliment waste.
- Team Members
- Creative Director: Deyin Zhang
Designer: Yao Wang
Designer: Chengyi Shen
Programmer: Zhitong Cui
Programmer: Hebo Gong
Designer：Xiyuan Zhang
Tutor：Shijian Luo
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