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Villa Sorra Брендинг by Amr Ibrahim Mousa

Villa Sorra Брендинг by Amr Ibrahim Mousa is a highly esteemed winner of the very prestigious 2022 Серебряная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.


СеребрянаяГрафика· 2022

Villa Sorra Брендинг

by Amr Ibrahim Mousa

Client: Amr Ibrahim Mousa

Серебряная премия A' Design Award Winner in Графика Category

Colors

The Design

About Villa Sorra Брендинг

Вилла Sorra расположена в самом сердце сельской местности Эмилии. Он окружен следами тумана, пробивающимися сквозь утренний свет, и шахматной доской, созданной крестьянами' тяжелая работа. Это приятное и почти заколдованное место. Это жемчужина, рассказывающая историю, созданную особыми легендами, охраняемыми животными и виноградом, ставшим всемирно известным благодаря превосходству Made in Italy: Тортеллини, бальзамический уксус и сыр Пармиджано Реджано.

The Recognition

About the Серебряная премия A' Design Award

Villa Sorra Брендинг — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Villa Sorra Брендинг станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Villa Sorra Брендинг — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.
Dimensions & Packaging
Business Cards: 55 x 85 mm,
A4 Envelope and Letterhead,
Wine Bottle: 1.5L,
A1 Street Posters
Tags
Branding identity, design, logo, Food academy branding, Emilia, Italian food, food
Production Technology
Hand Sketches,
Adobe Photoshop,
Adobe Illustrator,
Adobe Indesign,
Autodesk 3Ds Max,
Corona Renderer
Design Challenge
The longest part was finding the perfect illustration to represent each department in the Villa.
Research
After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage.

Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini.
Inspiration
The logo refers to the historical, architectural, and landscape characteristics of the Villa.

The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging.
Project Duration
The project started in April 2020 in Egypt and finished in June 2020 in Egypt.
Operation Flow
It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”.
Team Members
Amr Ibrahim Mousa
Image Credits
Amr Ibrahim Mousa / MOUSA studio

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