Stamatakis Bakery Ребрендинг by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 Золотая премия A' Design Award in Дизайн упаковки Competition Category.
ЗолотаяУпаковка· 2023
Stamatakis Bakery Ребрендинг
Client: Stamatakis
Золотая премия A' Design Award Winner in Упаковка Category
- 55,294
- Verified Award Winner
- Verify Award Status for #141269
The Design
About Stamatakis Bakery Ребрендинг
Литография подлинных рецептов и воспоминаний о доме. Когда самая любимая выпечка встречается с традицией, с мистагогом вкуса и ритуалом наслаждения, на ум всегда приходит женский образ. Подлинные вкусы Евгении пробуждают эмоциональные воспоминания — это ремесленные рецепты традиции! Евгения подобна литографии — никогда не одинакова, никогда не отлита в форме. Для Евгении нет форм, потому что она — воплощение материнского образа.
The Recognition
About the Золотая премия A' Design Award
Stamatakis Bakery Ребрендинг — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Stamatakis Bakery Ребрендинг станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Stamatakis Bakery Ребрендинг вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
- Dimensions & Packaging
- Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm - Tags
- Rebranding, packaging design, bakery
- Production Technology
- The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more. - Design Challenge
- The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way. - Research
- There was no research for this project
- Inspiration
- It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
- Project Duration
- he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
- Operation Flow
- All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
- Patents
- No Patents
- Team Members
- creative director: Antonia Skaraki
art director: Andreas Deskas - Image Credits
- Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
