Moon and Tea Mid Autumn Упаковка подарочной коробки by Chenxiang Xi is a highly esteemed winner of the very prestigious 2023 Золотая премия A' Design Award in Дизайн упаковки Competition Category.
ЗолотаяУпаковка· 2023
Moon and Tea Mid Autumn Упаковка подарочной коробки
by Chenxiang Xi
Client: 5gN² Creative Design Studio
Золотая премия A' Design Award Winner in Упаковка Category
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- Verified Award Winner
- Verify Award Status for #141633
The Design
About Moon and Tea Mid Autumn Упаковка подарочной коробки
«Moon and Tea Mid Autumn» — подарочный набор, созданный к Празднику середины осени, который традиционно отмечают в Китае в восьмой месяц лунного года. Коробка выполнена из натуральных материалов: бамбука, керамики и пшеничной соломы. Внутри — лунные пряники с местным цветным рисом и чай пуэр. Каждый элемент рассчитан на повторное использование. Корпус и накрывающая пластина из белого фарфора превращаются в чайный поднос, а ручка служит ложкой. Внутреннюю коробку можно превратить в лунный фонарь, а сферическая часть крышки используется как курильница для благовоний.
The Recognition
About the Золотая премия A' Design Award
Moon and Tea Mid Autumn Упаковка подарочной коробки — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Moon and Tea Mid Autumn Упаковка подарочной коробки станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Moon and Tea Mid Autumn Упаковка подарочной коробки вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
- Dimensions & Packaging
- 24.5cm x 8.5cm x 30cm
- Production Technology
- The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
- Design Challenge
- In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.
Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.
Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design. - Research
- Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
- Inspiration
- It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
- Project Duration
- The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
- Operation Flow
- Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
- Team Members
- Chenxiang Xi and Chenling Zhang
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