Dream Dance Ice Ribbon Упаковка для алкогольного напитка by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Dream Dance Ice Ribbon Упаковка для алкогольного напитка by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu is a highly esteemed winner of the very prestigious 2023 Бронзовая премия A' Design Award in Дизайн упаковки Competition Category.

БронзоваяУпаковка· 2023

Dream Dance Ice Ribbon Упаковка для алкогольного напитка

by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Client: Jiangsu Yanghe Distillery Co., Ltd

Бронзовая премия A' Design Award Winner in Упаковка Category

14,324

Verified Award Winner

Verify Award Status for #142242

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dream Dance Ice Ribbon Упаковка для алкогольного напитка

Dream Dance Ice Ribbon — это комплект упаковки для китайского крепкого напитка байцзю. Набор представляет собой «слепую коробку», в которой размещены четыре бутылки в одном футляре. Каждая бутылка посвящена одному из четырёх зимних видов спорта: конькобежному спорту, фигурному катанию, кёрлингу и хоккею с шайбой. С внутренней стороны хрустальной пробки выгравирована объёмная фигура, соответствующая каждому виду спорта. Корпус бутылки светится в темноте, а форма основания вдохновлена «Ледяной лентой» Национального конькобежного стадиона и сочетается с символом бесконечности. Оформление коробки выполнено с применением бронзирования, тиснения и печати снежинок.

The Recognition

About the Бронзовая премия A' Design Award

Dream Dance Ice Ribbon Упаковка для алкогольного напитка — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Dream Dance Ice Ribbon Упаковка для алкогольного напитка станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Dream Dance Ice Ribbon Упаковка для алкогольного напитка прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Dimensions & Packaging: Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm
Tags: Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Design Challenge: Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Research: Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspiration: With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
Project Duration: 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow: The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
Team Members: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin