Misifu Yueyan Serum Упаковка для средств по уходу за кожей by Suzhou Misifu Cosmetics Co., Ltd

Misifu Yueyan Serum Упаковка для средств по уходу за кожей by Suzhou Misifu Cosmetics Co., Ltd is a highly esteemed winner of the very prestigious 2023 Бронзовая премия A' Design Award in Дизайн упаковки Competition Category.

БронзоваяУпаковка· 2023

Misifu Yueyan Serum Упаковка для средств по уходу за кожей

by Suzhou Misifu Cosmetics Co., Ltd

Client: SuZhou Misifu Cosmetics Co., Ltd

Бронзовая премия A' Design Award Winner in Упаковка Category

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Verified Award Winner

Verify Award Status for #142382

View at A' Design Award Press Release Award Badge

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The Design

About Misifu Yueyan Serum Упаковка для средств по уходу за кожей

Misifu Yueyan Serum — упаковка, созданная для премиальной сыворотки против морщин. Форма флакона вдохновлена камнем озера Тайху — традиционным символом китайской эстетики, ценимым за морщинистость, пористость, тонкость и прозрачность. Рельефная фактура с выпуклостями и впадинами придаёт поверхности сходство с камнем, облик которого меняется при взгляде под разными углами. Флаконы янтарного и воскового оттенков позволяют распознавать назначение каждого средства по цвету и форме. Градиенты гальванического покрытия добавляют современное звучание. Размеры флакона — 40 × 40 × 122 миллиметра.

The Recognition

About the Бронзовая премия A' Design Award

Misifu Yueyan Serum Упаковка для средств по уходу за кожей — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Misifu Yueyan Serum Упаковка для средств по уходу за кожей станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Misifu Yueyan Serum Упаковка для средств по уходу за кожей прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a product packaging designed for premium anti-wrinkle essence. It draws inspiration from Taihu Lake stone, which features wrinkled, leaky, thin, and transparent, with the concept of time flow embedded in, showing the collision of high technology and traditional aesthetics of Jiangnan. By delicately carving the bottle, the design team shows the natural and unadorned beauty sculpted by time and conveys the product's efficacy in firming skin, preventing aging, and shaping young body lines.
Dimensions & Packaging: 40mm x 40mm x 122mm
Tags: Skincare packaging, Taihu Lake stone texture, carving, traditional aesthetics of Jiangnan, a combination of fashion craftsmanship and traditional aesthetics
Production Technology: The design team has adopted amber and beeswax bottles based on the efficacy of the products, so that users can quickly know the functions by appearance and color. The concave and convex texture gives the bottle a lake stone like visual effect, showing the long sculpted natural beauty. It is an organic integration of fashion craftsmanship and traditional aesthetics, with a modern technology of electroplating gradients to create a time flowing technological highlight on the packaging surface.
Design Challenge: The main challenge in developing the product was to put the features of irregular texture and shape of the Taihu Lake stone to the bottle. The irregular shape could easily make the bottle lose its center of gravity and appear less inviting. Starting from the commonality between the structure of the Taihu Lake stone and the bottle, and incorporating the positioning of brand from the aesthetics of Jiangnan skin, the design team achieves a delicate balance after thousands of attempts.
Research: Taihu Lake Stone is known as one of the top four wondrous stones in China, and is one of the important aesthetic symbols of traditional Chinese culture. This series of packaging incorporates the Taihu Lake Stone into the design of the bottle, which conveys the classical Chinese art of stone appreciation in a modern aesthetic and expression, allowing the users of world to experience the traditional Chinese culture, and also reviving and carrying forward the traditional Chinese culture.
Inspiration: The design is derived from the first of the four wondrous stones in China: Taihu Lake Stone (an important aesthetic symbol of traditional Chinese culture), which features wrinkled, leaky, thin, and transparent. Its unique irregular beauty fits with the concept of sculpting time and reshaping skin. In this way, the design team presents the unique beauty of time flow, which also echoes the efficacy in preventing aging, firming skin, and shaping young body lines.
Project Duration: The product was established and developed in Jiangsu, China in October 2021 and listed in Jiangsu, China in September 2022.
Operation Flow: The concept of product time carving is conveyed through the bottle. By shaping after the wrinkled, leaky, thin and transparent Taihu Lake stone, it gives the product a unique texture. When users observe the product from different angles, the bottle will show different visual effects due to the concave and convex texture and the refraction of metal. The irregular and hand friendly shape enhances the experience of user from vision to touch, building connections between multiple senses.