Freeze Into Fragment of Time Упаковка для помады by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Бронзовая премия A' Design Award in Дизайн упаковки Competition Category.
БронзоваяУпаковка· 2023
Freeze Into Fragment of Time Упаковка для помады
by Tiger Pan
Client: Carslan Group (hong Kong) Co., Limited
Бронзовая премия A' Design Award Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #145416The Design
About Freeze Into Fragment of Time Упаковка для помады
«Freeze Into Fragment of Time» — упаковка для помады, вдохновлённая песочными часами. Корпус повторяет форму песочных часов и заключён в оболочку из высокопрозрачного PETG, благодаря чему изделие напоминает песочные часы, застывшие внутри льда. Поверхность образована нерегулярными многогранными чешуйками, которые превращают даже слабый луч света в яркий блик. Для предотвращения усадки материала и неровностей поверхности при сохранении светопреломления был разработан метод двухэтапного литья под давлением. Габариты упаковки — 20 × 20 × 80 миллиметров.
The Recognition
About the Бронзовая премия A' Design Award
Freeze Into Fragment of Time Упаковка для помады — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Freeze Into Fragment of Time Упаковка для помады станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Freeze Into Fragment of Time Упаковка для помады прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Carslan aim for a groundbreaking lipstick. “Sand of Time” is the major inspiration of the design, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age. Use deconstructionism to express the idea that all women with different personalities and values should be respected. So the irregular multifaceted scales are shaped, which can reflect even a weakest beam of light into a highlight to the product.
- Dimensions & Packaging
- Width 20mm x Depth 20mm x Height 80mm
- Tags
- lipstick, time, cosmetics, highlight, beauty,Tiger Pan
- Production Technology
- We adopt them to achieve more effective communication with young consumers. With this new package, Carslan makes its way to rejuvenate the brand.And because we don't want to give up the dreamy feeling refracted by the solid material, we specifically researched a two-time injection molding method. It solves the problem of material shrinkage and surface unevenness due to thickness while retaining light refraction.
- Design Challenge
- Carslan, a fashionable cosmetics brand born in 2001, always keeps a keen sense of the international youth trend culture. Although they have become leading cosmetics experts with excellent quality and global production and R&D, consumers' memories of Carslan lipstick are almost vague. How to stand out in the homogenized cosmetics industry has become the subject of this product packaging upgrade research.
- Research
- Carslan is a top-notch cosmetic brand in China so they aim for a groundbreaking lipstick.
- Inspiration
- The inspiration comes from the function of cosmetics, which is to help people to remain young and forget about age. Ice to freeze the hourglass visualizes the aim of lipstick, to stop time pass and secure beauty.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- Hourglass-like body covered by highly transparent PETG, which turns the product into an hourglass frozen by ice cube, conveying the sense that all cosmetic products should basically stop time flowing away and thus help women to keep their beauty and grace at any age.
- Team Members
- Chief Designer: Tiger Pan
Assistant Designer: Yahui Wang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Video Editing: Chao Ma
Project Manager: Hua You - Image Credits
- Tiger Pan
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