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Dagang Block Графика Окружающей Среды by Youking Design

Dagang Block Графика Окружающей Среды by Youking Design is a highly esteemed winner of the very prestigious 2023 Железная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.


ЖелезнаяГрафика· 2023

Dagang Block Графика Окружающей Среды

by Youking Design

Client: Dagang Block

Железная премия A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #146590

Colors

The Design

About Dagang Block Графика Окружающей Среды

Чтобы сделать дизайн более соответствующим привычкам города и людей, дизайнеры постоянно исследуют различные сцены, наблюдают за поведением людей в окружающей среде и отбирают эффективные схемы дизайна: изображение автобусной остановки, столбы станции, колодец. крышки, места для курения, дорожные барьеры и т. д. С точки зрения посетителей проводится углубленный анализ, чтобы понять особенности местной промышленности. В каждой детали города полностью проявляется промышленная культура, выраженная космической средой, чтобы привлечь внимание посетителей' космический опыт.

The Recognition

About the Железная премия A' Design Award

Dagang Block Графика Окружающей Среды — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Dagang Block Графика Окружающей Среды станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Dagang Block Графика Окружающей Среды заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project is a new urban construction, with many infrastructure being built. The designer hopes to optimize the visual image of the city through a perfect visual system, while applying this visual image to various detailed facilities in the city, such as bus stops, stop posts, floors, manhole covers, etc., to provide a better visual effect for the entire city. He also attempts to re optimize various urban details in the design, achieving a more high-quality use effect.
Dimensions & Packaging
7500mm(L) x 6000mm(W) x 2000mm(H)
28000mm(L) x 3000mm(W) x 3650mm(H)
1800mm(L) x 140mm(W) x 3200mm(H)
150mm(diameter) x 2mm(H)
700mm(diameter)
Tags
Urban Detail Experience Design, Signage, Graphic, Vision, Logo Design
Production Technology
Stainless steel, Paint baking process
Design Challenge
Due to the new urban construction, there is no underlying urban culture. Based on the definition of the area, in order to make the design more consistent with the city and people's usage habits, designers constantly explore various scenarios, observe people's behavior in the environment, and comb out effective transformation plans for travel: convert images into patterns, and apply them to the city.
Research
Urban detail experience design is a new design concept created by designers who have summarized their own advantages and specialties in years of research. It is a design method for the overall visualization and functionalization of all details of the city in the process of urban construction and transformation. It aims to enhance the detailed experience of each city, thus enriching the visitors' visiting and using experience, and continuously conveying and continuing the urban culture and human characteristics in the form of experience.
Inspiration
Dagang Block is a component of Nansha District, Guangzhou, and is defined as an intelligent manufacturing base during the construction of the new city. Combining intelligence, cloud technology, and the ocean and flower sea streamers that echo Guangzhou Nansha, we have designed a logo that meets the definition of its new city, and extended auxiliary environmental graphics to apply them to various facilities and equipment in the urban area, optimizing the visual image of the overall urban area, and improving the environmental visual effect of the project.
Project Duration
The project was designed in Shenzhen in May 2022.
Operation Flow
Setting up new public facilities through the image system can enhance the visitors' sense of environmental experience and create a deeper impression on the urban environment. Combine the improvement of people's livelihood facilities, municipal facilities and image system to save costs and improve the regional image.
Team Members
Designer: Zhong Cheng, Designer: Lang Shangfei, Designer: Feng Kexin
Image Credits
Photo # 1: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 2: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 3: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 4: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 5: Photographer Lang Shangfei, Zhong Cheng, 2022.
Video Credits: Zhong Cheng, 2022

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