Victor Weiss Визуальная айдентика by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Бронзовая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
БронзоваяГрафика· 2023
Victor Weiss Визуальная айдентика
by Victor Weiss
Client: Victor Weiss
Бронзовая премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #147511The Design
About Victor Weiss Визуальная айдентика
Victor Weiss — визуальная айдентика, созданная для дизайн-студии. Логотип представляет собой монограмму, объединяющую буквы V и W в контурном шрифте с засечками. Фирменный паттерн сформирован из букв слогана Be Exclusive, распределённых в органичном, почти случайном порядке, где чередуются контурные и залитые литеры. Печатная продукция включает визитные карточки и почтовые отправления на чёрной бумаге, выполненные высокой печатью с горячим тиснением и запечатанные сургучной печатью. Айдентика была разработана, чтобы передать утончённость и эксклюзивность.
The Recognition
About the Бронзовая премия A' Design Award
Victor Weiss Визуальная айдентика — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Victor Weiss Визуальная айдентика станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Victor Weiss Визуальная айдентика прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand identity was developed to inspire a high level of sophistication. Most of the studios projects are somewhat related to elegant, high class projects. The logo is a monogram with the combination of the letters V and W in a classy serif outlined fashion. The brand pattern was created by taking the letters of the slogan design "Be Exclusive." and spreading them out in a organic, almost random order. Playing with outlined and filled out properties.
- Dimensions & Packaging
- Business Card
Format 8.5 x 5cm
2x0 colors, printed in letterpress
+ 1x0 colors, hot stamping
Paper (Pop Set Black, 650g/m2)
Printing (2x0 colors, letterpress + 1x0 colors, hot stamping)
Wax seal
custom signet + wax sticks
1 wax stick
Handling and closing with wax + black envelope
Postal
format 23.5 x 17.1cm
1x0 colors, printed in letterpress
Paper (Pop Set Black, 360g/m2)
Envelope | Paper (Pop Set Black, 180g/m2)
Printed in the letterpress system with platinum model machines (platten press), German manufacture, 1945. - Tags
- Branding, Visual Identity, Exclusive, VictorWeiss, Graphic Design, Letterpress, Fine Printing, Elegant, Classy, High End, Logo, Monogram, Minimalism,
- Design Challenge
- How to standout in a world with millions of other design studios and designers? One word, exclusivity. To create a brand that people would be excited to work with, clients will feel that they are "lucky" to engage with. A company that hand-picks its projects, and maintains a incredible high level standard portfolio. The most complex task of the project was to express this visually. But with a combination of black, white, gold, fancy textures, custom fonts, a powerful slogan and extream minimalism we were able to create something that delivers exactly what was briefed in the early stages of the project.
- Research
- The brand culture is to be organised and in control, leadership focused. The brand voice is lower speech, deep baritone. The brand experience is sophisticated, very professional and structured. The brand's archetype is The Ruler. The Ruler's purpose is to be a role model. Taking control and being motivated by maintaining high standards and priding itself on being a industry leader. They want to
create an environment of prosperity, security and stability. They are a big
believer that rules are meant to be kept and that policy and procedures
are necessary to maintain order. - Inspiration
- Victor Weiss Studio is a high-end internacional design agency. The target audiance is medium-small companies and people with high purchasing power. The studio usually undertakes one or maximum two projects at a time, in order to give the clients the full exclusive attention and capacity into delivering extream high level designs. The visual identity had have the exclusive look and feel.
- Project Duration
- Victor Weiss Studio is based in Blumenau, a germanic colony city in South Brazil. The project iniciated in January 2020 and was launched in March 2020.
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