Douyin Настольное приложение by Douyin Experience Design Center

Douyin Настольное приложение by Douyin Experience Design Center is a highly esteemed winner of the very prestigious 2023 Серебряная премия A' Design Award in Дизайн интерфейсов, взаимодействия и пользовательского опыта Competition Category.

СеребрянаяИнтерфейс· 2023

Douyin Настольное приложение

by Douyin Experience Design Center

Client: Douyin Group

Серебряная премия A' Design Award Winner in Интерфейс Category

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Verified Award Winner
Verify Award Status for #149651

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The Design

About Douyin Настольное приложение

Douyin PC — это настольное приложение и веб-интерфейс для просмотра видеоконтента на персональных компьютерах. Douyin PC разработан для просмотра на больших экранах в домашней обстановке, во время отдыха и в свободное от работы время. Левая панель навигации предлагает вертикальные каналы, а страница рекомендаций открывается по умолчанию. Пользователи могут переключать видео прокруткой колёсика мыши и использовать горячие клавиши, чтобы ставить лайки и добавлять контент в закладки. Также поддерживаются покупки во время воспроизведения видео и отправка подарков во время прямых трансляций. Адаптивная компоновка соответствует размерам экранов MacOS и Windows.

The Recognition

About the Серебряная премия A' Design Award

Douyin Настольное приложение — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Douyin Настольное приложение станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Douyin Настольное приложение — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Dimensions & Packaging: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Tags: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Production Technology: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Design Challenge: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Research: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inspiration: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Project Duration: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Operation Flow: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Team Members: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Image Credits: Pictures and videos are from the free resource website： http://pixabay.com/zh/