20th Anniversary Логотип by Huo Kai is a highly esteemed winner of the very prestigious 2023 Бронзовая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
БронзоваяГрафика· 2023
20th Anniversary Логотип
by Huo Kai
Client: Northeastern University of China
Бронзовая премия A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About 20th Anniversary Логотип
«20-я годовщина» — логотип, созданный для Колледжа искусств Северо-Восточного университета Китая. Знак посвящён двадцатилетию со дня основания колледжа. В основе дизайна — сочетание числа 20 с образами вертушки, цветов и лент. Четыре ленты символизируют четыре основных образовательных направления колледжа. Логотип воспроизводится с использованием четырёхкрасочной печати, тиснения бронзой и блинтового тиснения. Знак применяется в печатной документации, на сувенирной и культурной продукции. Цель — разделить праздник с выпускниками в Китае и за рубежом.
The Recognition
About the Бронзовая премия A' Design Award
20th Anniversary Логотип — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что 20th Anniversary Логотип станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. 20th Anniversary Логотип прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a logo to celebrate the 20th anniversary of the founding of College of Arts. What is different is that the design is important to integrate into the leapfrog concept of the Academy and compete with the development of various majors. It will be used during the 20th anniversary of the college and celebrate the college's birthday with alumni at home and abroad.
- Dimensions & Packaging
- Logo Data size: 800mm (H) x 800mm (W), 300dpi, cmyk. Packing Data size: 420mm (H) x 300mm (W). Notebook Data size: 291mm (H) x213mm (W).
- Tags
- Logo, Art, Celebration, Print, Cultural creativity, Graphic design
- Production Technology
- The logo adopts four-color printing technology, bronzing technology, indentation technology, etc., and is widely used in printing documents. The works are also printed in cultural and creative products to spread the festivities of the festival.
- Design Challenge
- The difficulty of this project design lies in the unity of creativity and artistic beauty of the 20th anniversary. The emotion, appeal and artistic communication effect of works on people are very important.
- Research
- It is a visual art design to celebrate the anniversary of the college. The purpose is to unite and let alumni at home and abroad celebrate the important birthday of their alma mater. The publicity method is to mail to alumni through souvenirs, printed materials and other publicity media, which has memorial significance and cultural value.
- Inspiration
- The inspiration of the work comes from the beautiful blooming of flowers watered by black water. The windmill of the Academy of Arts is continuously rotating and developing. The four majors of the Academy of Arts are advancing side by side, and the ribbon is dancing a beautiful tomorrow, celebrating the 20th anniversary of the founding of the Academy of Arts of Northeast University.
- Project Duration
- The project starts in January 2021 and ends in February 2021 in Shenyang, China
- Operation Flow
- In order to celebrate the 20th anniversary of College of Arts, the works were used in print, souvenirs, etc. Through close contact between people and signs, the works can make people feel the festive atmosphere of the festival.
- Image Credits
- Image #1 : Creator Huo Kai, Gao He, 2021.
Image #2 : Photographer Gao He, 2021.
Image #3 : Photographer Gao He, 2021.
Image #4 : Photographer Huo Kai, 2021.
Image #5 : Photographer Huo Kai, 2021.
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