Kahisu Упаковка для японского уксусного напитка by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2023 Бронзовая премия A' Design Award in Дизайн упаковки Competition Category.
БронзоваяУпаковка· 2023
Kahisu Упаковка для японского уксусного напитка
Client: Applied Kansei Center
Бронзовая премия A' Design Award Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #150594The Design
About Kahisu Упаковка для японского уксусного напитка
Kahisu — это японский уксусный напиток с этическим посылом, первый в своём роде в Японии. Он производится из кожуры померанца, которая ранее выбрасывалась после отжима сока. Концепция дизайна — «Художественный дизайн для этичного выбора». Чтобы передать два новых вкуса, сочетающих кислоту уксуса, сладость фрукта и горечь кожуры померанца, а также особый момент их употребления, использована бутылка в стиле шампанского, в дизайне которой сочетается мировоззрение двух великих художников — Гогена (Blend G) и Моне (Blend M). Подарочная упаковка изготовлена из минимального количества картона для красивого размещения двух бутылок.
The Recognition
About the Бронзовая премия A' Design Award
Kahisu Упаковка для японского уксусного напитка — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Kahisu Упаковка для японского уксусного напитка станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Kahisu Упаковка для японского уксусного напитка прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
- Dimensions & Packaging
- Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm - Tags
- Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
- Production Technology
- The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
- Design Challenge
- A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
- Research
- A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
- Inspiration
- Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
- Project Duration
- The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
- Operation Flow
- The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
- Team Members
- Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa
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