Little Green Bud Shampoo Косметическая упаковка by Biao Wang

Little Green Bud Shampoo Косметическая упаковка by Biao Wang is a highly esteemed winner of the very prestigious 2023 Серебряная премия A' Design Award in Дизайн упаковки Competition Category.

СеребрянаяУпаковка· 2023

Little Green Bud Shampoo Косметическая упаковка

by Biao Wang

Client: Suqianpin Momo Cosmetics Co., LTD

Серебряная премия A' Design Award Winner in Упаковка Category

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Verified Award Winner

Verify Award Status for #150641

View at A' Design Award Press Release Award Badge

Colors

The Design

About Little Green Bud Shampoo Косметическая упаковка

«Little Green Bud Shampoo» — это дизайн упаковки шампуня, созданный для детей от трёх до двенадцати лет. Флакон выполнен в форме небольшого зелёного ростка в горшочке. Образ ростка символизирует растущего ребёнка и растительное происхождение шампуня. Нажатие на верхушку ростка одним пальцем высвобождает шампунь и позволяет точно контролировать расходуемое количество. Флакон удобно удерживать одной рукой, поэтому дети могут мыть голову самостоятельно. Изделие изготовлено из экологичного полиэтилена и не трескается при падении с высоты одного метра. После использования флакон можно повторно применить в качестве небольшой ёмкости для выращивания растений.

The Recognition

About the Серебряная премия A' Design Award

Little Green Bud Shampoo Косметическая упаковка — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Little Green Bud Shampoo Косметическая упаковка станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Little Green Bud Shampoo Косметическая упаковка — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Like green bud, child needs to be cared every day and grows up through wind and rain. This little potted green bud shampoo packaging is tailored for those aged 3-12. Adhering to the brand concept of Plants Mom, the green bud symbolizes a growing child, the bottom of the potted bud is the shampoo container which stands for the natural, plant-based origin of the shampoo and makes consumers feel at ease.
Dimensions & Packaging: The bottle is made of eco-friendly PE and will not crack even dropped from 1 meter high.
Inner packaging: 87.72mm (width) x 87.72mm (depth) x 137.32mm (height)
Packaging box: 92mm (width) x 92mm (depth) x 144mm (height)
The inner packaging can be gripped by one hand so children can wash hair by themselves.
Tags: Shampoo packaging，Children's shampoo，Packaging design，Little Green Bud ShampooLittle Green Bud packaging，
Production Technology: Material of colored box: white cardboard 350g
The bottle is made of eco-friendly PE and will not crack even dropped from 1 meter high.
Design Challenge: Plants Mom makes products in strict compliance with the standards applicable to babies and mothers, and helps mothers give their children safe and secure skin care products. Plants Mom never compromises in respect of the material choice, transmitting this concept to consumers, arousing their awareness of our attention to raw materials, extraction process and technique, as careful as a mother takes care of her own child.
Research: This packaging is mainly designed for the new generation of parents aged 25-45 with children, and suitable for both children and parents. At the sight of this little potted green bud shampoo, consumers will readily understand that the packaging is intended for children. In addition, the distinctive looking makes it readily distinguished from other shampoo items on the shelf, so that consumer experience and practical experience are valued.
Inspiration: For packaging design, most of children's shampoos merely add children’s elements on the surface of bottle, which may be sometimes hard to distinguish from adult shampoos at first glance, and children’s scalp is tenderer and is vulnerable to damage if used by mistake. This children’s shampoo is inspired by potted green buds, the green bud is easily identifiable, implying that children are growing up like green bud. The package is expected to make Plants Mom a preferred choice for consumers.
Project Duration: The product design began in February 2022, wrapped up in September 2022, and the product was available for sale on 30 December 2022.
Operation Flow: Just press the head of the green bud with one finger, the shampoo gushes out from the other end where the green bud is. It leaves deep impression after single use, each press supports precise volume control depending on the hair condition of child. After use, the bottle can be reused as a plant or fruit petri dish.
Team Members: Wang Biao, Hu Wei, Bu Yalan, Ge Yi