Zao from Xinghua Village Упаковка для крепкого алкоголя by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 Серебряная премия A' Design Award in Дизайн упаковки Competition Category.
СеребрянаяУпаковка· 2023
Zao from Xinghua Village Упаковка для крепкого алкоголя
Client: Qiangyuanzao
Серебряная премия A' Design Award Winner in Упаковка Category
Verified Award Winner
Verify Award Status for #151010The Design
About Zao from Xinghua Village Упаковка для крепкого алкоголя
«Цзао из деревни Синхуа» — это дизайн упаковки для китайского крепкого алкоголя. Основной иллюстрированный узор показывает путь от выращивания пшеницы до получения напитка. Китайский иероглиф, обозначающий название серии, объединён с европейскими готическими начертаниями букв. Тонкие линии и декоративные орнаменты связывают традицию с современным дизайном. Этикетка выполнена методом серебряного тиснения с тонкими линиями, а на коробке использованы тёмные УФ-линии, ощутимые на ощупь. Прозрачная бутылка демонстрирует чистый цвет напитка. Задача дизайна — представить китайский крепкий алкоголь молодой аудитории и людям разных культур.
The Recognition
About the Серебряная премия A' Design Award
Zao from Xinghua Village Упаковка для крепкого алкоголя — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Zao from Xinghua Village Упаковка для крепкого алкоголя станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Zao from Xinghua Village Упаковка для крепкого алкоголя — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
- Tags
- Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
- Production Technology
- The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
- Design Challenge
- How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
- Research
- Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
- Inspiration
- Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
- Project Duration
- Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021 - Operation Flow
- When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
- Team Members
- Chunyang Wang
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