Mono Pizza Фирменный стиль by Irina Kolosovska is a highly esteemed winner of the very prestigious 2023 Бронзовая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
БронзоваяГрафика· 2023
Mono Pizza Фирменный стиль
Client: Irina Kolosovska
Бронзовая премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #151140The Design
About Mono Pizza Фирменный стиль
Mono Pizza — фирменный стиль, разработанный для пиццерии в Великобритании. Название объединяет слова «Мона Лиза» и «пицца», связывая изобразительное искусство и кулинарию. Логотип соединяет лицо Моны Лизы с круглой формой пиццы. Знак выполнен в технике monoline с использованием правильных геометрических форм, благодаря чему спокойный взгляд передаётся без мелких деталей. Использованы всего три цвета, а контраст между ними завершает ясную и минималистичную композицию. Фирменный стиль применён к упаковке для пиццы размером 320 × 320 × 40 миллиметров, отпечатанной красками Pantone.
The Recognition
About the Бронзовая премия A' Design Award
Mono Pizza Фирменный стиль — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Mono Pizza Фирменный стиль станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Mono Pizza Фирменный стиль прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
- Dimensions & Packaging
- Pizza packaging dimensions:320х320х40
Printing with Pantone ink - Tags
- logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
- Production Technology
- The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
- Design Challenge
- The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.
External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized - Research
- The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.
The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists - Inspiration
- The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.
I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression. - Project Duration
- The project started in April 2022 and work on the branding continues to this day.
- Operation Flow
- The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
- Image Credits
- Irina Kolosovska
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