Jingting Mountain Scenic Area Фирменный стиль by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Бронзовая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
БронзоваяГрафика· 2024
Jingting Mountain Scenic Area Фирменный стиль
by Zhejiang Gongshang University
Client: Anhui · Jingting Mountain Scenic Area
Бронзовая премия A' Design Award Winner in Графика Category
Verified Award Winner
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About Jingting Mountain Scenic Area Фирменный стиль
«Живописная зона горы Цзинтин» — фирменный стиль, разработанный для ключевой живописной зоны и национального лесопарка в провинции Аньхой, Китай. В основу айдентики положена идея культурного познания через живопись: посещение места напоминает прогулку внутри свитка традиционной китайской живописи. Виды гор, силуэты павильонов, спокойные облака, дикие журавли, а также местная белая водка и зелёный чай вплетены в графический язык. Шесть вспомогательных графических элементов дополняют основной знак и могут применяться в самых разных ситуациях. Дизайн приходит на смену прежнему образу с узкой привлекательностью и хорошо адаптирован к цифровым медиа.
The Recognition
About the Бронзовая премия A' Design Award
Jingting Mountain Scenic Area Фирменный стиль — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Jingting Mountain Scenic Area Фирменный стиль станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Jingting Mountain Scenic Area Фирменный стиль прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
- Dimensions & Packaging
- We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
- Tags
- Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
- Production Technology
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
- Research
- The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
- Inspiration
- In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
- Project Duration
- The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
- Team Members
- Designer: Kan Zhao
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