Brewing Happiness Адаптивный веб-сайт by Gong Cha CA Franchise Llc is a highly esteemed winner of the very prestigious 2024 Серебряная премия A' Design Award in Веб-дизайн и дизайн сайтов Competition Category.
СеребрянаяВеб· 2024
Brewing Happiness Адаптивный веб-сайт
Client: Gong cha CA Franchise
Серебряная премия A' Design Award Winner in Веб Category
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- Verified Award Winner
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The Design
About Brewing Happiness Адаптивный веб-сайт
Адаптивный веб-сайт Gong Cha представляет собой современную и инновационную цифровую платформу, разработанную для эффективной передачи истории бренда, ценностей и услуг компании Gong Cha — известного производителя напитков. Проект делает сильный акцент на инклюзивности и доступности, гарантируя, что веб-сайт легко доступен для всех пользователей, включая людей с ограниченными возможностями или нарушениями зрения. Gong Cha стремится создать атмосферу инклюзивности и предоставить равные возможности для всех посетителей.
The Recognition
About the Серебряная премия A' Design Award
Brewing Happiness Адаптивный веб-сайт — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Brewing Happiness Адаптивный веб-сайт станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Brewing Happiness Адаптивный веб-сайт — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gong Cha responsive website is a modern and innovative digital platform designed to effectively communicate the brand story, values, and services of Gong Cha, a renowned beverage company. This project places a strong emphasis on inclusivity and accessibility, ensuring that the website is easily accessible to all users, including those with disabilities or visual impairments. Gong Cha aims to foster a sense of inclusiveness and provide equal opportunities for all visitors.
- Dimensions & Packaging
- Website Technical Specifications
Supported Browsers: Latest versions of Chrome, Firefox, Safari, and Edge.
Mobile Device Compatibility: Adaptive design supports all major browsers on iOS and Android systems.
Layout: Utilize Responsive Web Design to ensure the website provides a good user experience across different screen sizes and resolutions, including mobile, tablet, and desktop.
Breakpoints: Design for common breakpoints to accommodate different devices (e.g., 320px, 480px, 768px, 1024px, 1280px)
Website Technical Specifications
WCAG Compliance: Follow the Web Content Accessibility Guidelines 2.1 at least to the AA level.
Keyboard Navigation: Support complete keyboard navigation for users with visual impairments.
Screen Reader: Website elements (like buttons, links, form fields) should have clear labels and semantic markup to support screen readers.
Search Engine Optimization
Meta Tags: Each page should have unique and relevant titles, descriptions, and keywords.
Structured Data: Use schema.org markup to improve search engine recognition.
Friendly URL Structure: Clear and understandable URL structures, are beneficial for both search engines and users. - Tags
- Web Content Accessibility Guideline, ADA Compliance, Screen Reader, Accessibility, Keyboard Navigation, Color Blindness Optimization, Assistive Technology Compatibility, Universal Design,
- Production Technology
- This case study aims to explore and implement accessible web design to improve the user experience for visually impaired individuals, especially those with color blindness and blindness, on the Gong Cha website. By inviting members of the visually impaired community to interact with the existing Gong Cha website—from browsing products to ordering drinks for delivery to a specified location—we observed and recorded their challenges and difficulties throughout the process. These observations served as the foundation for our efforts to improve the website's accessibility.
- Design Challenge
- Designing an accessible, responsive Gong Cha website involves balancing brand visuals with accessibility for users with disabilities. Challenges include creating intuitive, accessible menus, ensuring content adapts across devices, and maintaining accessibility during updates. Additionally, accommodating global audiences adds complexity, requiring cultural sensitivity and multilingual support. This process demands a commitment to inclusive design and continuous adaptation.
- Research
- This case study aims to outline the process and considerations involved in designing an accessibility-responsive mobile web design for Gong Cha, an international franchise brand specializing in offering the highest quality tea to the public. The primary goal is to ensure the website is accessible to the general public, regardless of their physical or cognitive abilities. An accessible website offers numerous business advantages that can significantly benefit an organization. By ensuring accessibility, businesses can expand their audience reach, boost profitability, improve brand image, foster customer loyalty, and mitigate legal risks. Consequently, investing in web accessibility is a wise choice for savvy business owners, delivering a substantial return on investment. To investigate the user experience of visually impaired individuals using screen readers to navigate the website, we conducted thorough user research and followed the user-centered design process.
- Inspiration
- Gong Cha recognizes the importance of making their digital presence accessible to individuals with disabilities or visual impairments. To achieve this, the website incorporates various accessibility features. By prioritizing accessibility in the design and development of the Gong Cha responsive website, the brand aims to create an inclusive digital space for all users. This commitment demonstrates Gong Cha's dedication to diversity, equal access, and social responsibility.
- Project Duration
- The project started in May 2021 and finished in Oct 2023 in California.
- Operation Flow
- Gong cha website serves as a welcoming tea shop where every visitor gets a personal assistant the moment they step in. By making the process intuitive - like a conversation in a friendly café - we ensure everyone can enjoy what we offer regardless of tech-savviness. This approach means fewer frustrations, quicker orders, and a better overall experience, making our website not just a place to shop but a pleasant part of your day.
- Team Members
- Lead Designer: Min Huei Lu
Designer: Xiaoli Guo
Designer: Shixiong Du
Web Developer: Frank Wu
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