The Morse 27 Collection Трансформируемые украшения by Pearlstige Design Team is a highly esteemed winner of the very prestigious 2024 Бронзовая премия A' Design Award in Дизайн ювелирных изделий Competition Category.
БронзоваяЮвелирные изделия· 2024
The Morse 27 Collection Трансформируемые украшения
Client: Pearlstige
Бронзовая премия A' Design Award Winner in Ювелирные изделия Category
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- Verified Award Winner
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The Design
About The Morse 27 Collection Трансформируемые украшения
Коллекция Morse 27 — это набор трансформируемых украшений, основанный на азбуке Морзе. Четыре базовых элемента комбинируются так, чтобы составить все 26 букв английского алфавита, благодаря чему слова, фразы и целые предложения можно носить как личные послания. Изделия выполнены из натурального пресноводного жемчуга высокого качества, некоторые дополнены цирконами, а также из цепочек из серебра S925. Крестообразные C-образные замки на обоих концах обеспечивают надёжное соединение и лёгкую разборку. Изменяя длину и тип элементов, можно создавать колье, браслеты, цепочки на пояс, цепочки для очков и украшения для сумок. Дизайн лаконичен и не имеет гендерной привязки.
The Recognition
About the Бронзовая премия A' Design Award
The Morse 27 Collection Трансформируемые украшения — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что The Morse 27 Collection Трансформируемые украшения станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. The Morse 27 Collection Трансформируемые украшения прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Morse 27 Collection Redefines Pearl Jewelry Design, shattering the conventional approach of attributing product value solely through materials and craftsmanship. By integrating pearls with Morse code, it transcends the confines of materiality, evolving into a medium of emotive connection. This innovative fusion enhances personalisation and distinctiveness. Moreover, the minimalist and gender-neutral design ethos surpasses traditional jewelry norms, balancing delicacy with a casual flair.
- Dimensions & Packaging
- As a customizable jewelry product, the number of selected accessories varies, resulting in different sizes and weights. Below are the details for the basic accessories:
"da" has dimensions of 0.6 cm x 0.6 cm x 2.4 cm, weighing 0.64 grams.
"di" has dimensions of 0.6 cm x 0.6 cm x 1.8 cm, weighing 0.81 grams.
"didi" has dimensions of 0.6 cm x 0.6 cm x 2.4 cm, weighing 1.14 grams.
"dididi" has dimensions of 0.6 cm x 0.6 cm x 3 cm, weighing 1.5 grams. - Tags
- Pearls, silver, Morse code, bracelets, necklaces, fashion, jewelry, transformable, customisable, DIY
- Production Technology
- We choose top-grade 5A natural freshwater pearls, some adorned with zircon accents. With a sleek, polished finish, they're paired with S925 silver chains. Each piece features unique cross-shaped C-clasp assembly at both ends, allowing secure connection with other accessories. This gravity-assisted design ensures firmness during wear, creating a versatile product. Crafted with precision and ingenuity, our exquisite and original creations are made using recyclable premium materials.
- Design Challenge
- Considering the individual accessories' tendency to fall due to balance issues and the desire for users to easily assemble and
disassemble them, this project faced significant challenges in achieving a balance between stability and ease of disassembly
for individual accessories. Overcoming these challenges required extensive experimentation and fine-tuning of the design, achieving the desired equilibrium between form and functionality. This process led to the creation of a stunning jewelry design. - Research
- Pearls stand out as one of the few jewelry treasures nurtured by living organisms, it is also the offspring of nature, embodying
sustainable beauty that is highly sensitive to environmental changes.Through our brand as a medium, we aspire to retell the
story of pearls, reconstructing them as cultural symbols relevant to the present era, becoming vessels and expressions of
emotions for contemporary women. - Inspiration
- Pearls, the gems nurtured by nature itself, serve as brand's creative nucleus. Rooted in innovation, our designs propagate the unique power harbored within pearls. The Morse 27 Collection reimagines pearls to embody the essence of Morse code, reinterpreting the 26 English letters. It articulates single words, phrases, or sentences,a silent medium for expressing hopeful aspirations. Just like pearls, it radiates kindness and love to others during the pursuit of self-cultivation.
- Project Duration
- The project began in Shanghai in October 2022. The initial draft was completed by November, and after six months of
refinement, the first sample version was achieved in May 2023. Three rounds of sample revisions were conducted in June,
leading to the final version. The project was officially launched in the Chinese market in late July and globally rolled out in early September. - Operation Flow
- The Morse 27 Collection creatively rearranges 26 English letters into Morse code patterns through the arrangement of 4
fundamental accessories. It enables the expression of single words, phrases, or sentences. Additionally, the meticulous design and craftsmanship facilitate effortless assembly and disassembly of the accessories. This innovative concept allows for customization of length and accessory type, forming necklaces, bracelets, waist chains, eyewear chains, bag ornaments, and more. - Patents
- Product Appearance Patent Number: 2023302935827;2023302934557;2023302935047;2023302934260
Patent Holder: Shen Junyao
Patent Application Year: 2023
Jurisdiction: China - Team Members
- N/A
- Image Credits
- Image#1: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#2: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#3: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#4: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Image#5: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
Video Signature: Visual Creativity Director Ni Zhuangzhuang,The Morse 27,2023.
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