Anahita Factory Здание многофункционального назначения — Shahram Shir

Работа Anahita Factory Здание многофункционального назначения дизайнера Shahram Shir является высоко ценимым лауреатом престижной премии 2024 Бронзовая премия A' Design Award в конкурсной категории Архитектура, строительство и проектирование конструкций.

БронзоваяАрхитектура· 2024

Anahita Factory Здание многофункционального назначения

Автор: Shahram Shir

Клиент: SHahrASHir

Лауреат премии Бронзовая премия A' Design Award в категории Архитектура

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Дизайн

О дизайне Anahita Factory Здание многофункционального назначения

«Анахита Фактори» — многофункциональное здание, расположенное в промышленном городе неподалёку от Тегерана, Иран. Здание площадью 2500 квадратных метров имеет три этажа. На первом этаже размещены зоны отдыха для рабочих, на втором — офисы, на третьем — помещения дирекции, жилые номера, гостиница и бассейн. Центральный внутренний двор с озеленением и водой объединяет всех пользователей, при этом каждая функция имеет отдельный вход. Форма здания следует линиям, заимствованным из фирменного стиля бренда и традиционной персидской архитектуры. Для перекрытий и внешней оболочки использован бетон.

Признание

О награде Бронзовая премия A' Design Award

Anahita Factory Здание многофункционального назначения — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Anahita Factory Здание многофункционального назначения станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Anahita Factory Здание многофункционального назначения прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

За кулисами дизайна

Пресс-кит

Авторы, участники команды и технические детали, предоставленные дизайнером.

Уникальные свойства: AnAhitA mixed-use project, located in the area of a factory in an industrial town, was designed and built to respond to the employer needs of various spaces such as: labor, staff, accommodation, sports and management, on three floors and 2500 square meters. As seen in the context, this project is the beginning of a revolution in the change in the type of constructions and the entry of architectural art into this sector and architectural branding, which was completely forgotten by its creators.
Размеры и упаковка: Anahita mixed-use project, with 2500 square meters of infrastructure on 3 floors, includes various uses from workers and employees to managers. 750 square meters were considered for workers' rest space on the ground floor. 750 square meters on the first floor were allocated for office and 1500 square meters on the second floor were considered for management room, hotel, swimming pool and accommodation. 750 square meters on the ground and first floors were considered as a middle yard and green space.
Теги: AnAhitA factory office, SHahrASHir, SHahramSHir,
Технология производства: When this project was proposed to us, its metal frame was already built. One of our important ideas was to empty a large volume from the inside and make it available as a central courtyard and green space. (semi-open space) Using one material in the construction of roofs and building shell was our most important choice in construction technology. Considering the conditions and situation of the project and its manufacturer, we tried to provide the simplest proposal in construction technology. Everything was made of concrete.
Дизайнерская задача: The most important challenge in the field of design of this project was the implementation of a part of the project (metal frame) by the previous owner and social views for architecture without aesthetic values in the context of the project. The previous metal frame was made without any correct plan and it was challenging to place ideas inside it.
Исследование: In order to achieve the first layer of concepts in architectural design branding, a library research was conducted by the design team, and the result of this research was the expression of the concept of special brand value in the field of design. Brand equity is one of the concepts that differentiate between brands and factors such as perceived quality, perceived value of the brand based on cost, uniqueness, willingness to pay a higher amount, awareness of the brand name, familiarity with the brand, Brand popularity, organizational links and brand image stability are the dimensions of brand equity. This research has examined the relationship between brand equity and architectural art and has led to the emergence of architectural design patterns in line with increasing brand equity and the research result indicates a positive and meaningful relationship between architectural art and increasing brand equity.
Вдохновение: To reach the final design of this project, there were four paths of inspiration for us: Inspiration from traditional Iranian architecture and inspiration from the brand(AnAhitA)and context In the first layer, we found the lines of the brand (AnAhitA) and displayed it in all parts of the building. The second layer was inspired by 5-doors, 3-doors, Goushvar, Mianvar and the sky line taken from Persian architecture. And the third layer of inspiration from the context (Triangular lines of truss structures). And the fourth layer Combining the previous layers to achieve a single and coherent idea.
Продолжительность проекта: The stalled Anahita project was offered to us after its change of ownership by the new owner in June 2021. This project is located in an industrial town in the capital of Iran, Tehran, which lacks any value in terms of architectural art. After making fundamental changes in the initial plans and completing the design, its construction continued in August 2021 and its construction was completed in August 2023.
Рабочий процесс: The building has a common point for all its users, the central courtyard. This yard is the point of interaction between workers, employees and management. Entrance to all uses in this building are separate and all spaces are completely independent from each other. The primary purpose of the building is to welcome visitors with a tall entrance in the center of the building and transport the user through a pleasant green and water space. The second floor has the least visual aristocracy for the comfort of users in sports and residential spaces.
Участники команды: Principal Architect: SHahram Shirmohammadi
Developer Architect: Parinaz Charmdooz
Lighting Designer: Payam Golmarvi
Environmental Developer: Maryam Daem
Interior Designer: Mahsa Nematollahi
Interior Designer & Material specialist: Mehdi Sadri
Assistant Architect 1: Samad Bazargan
Assistant Architect 2: Hadi Sadri
Авторы изображений: photographers: Mohammad Amini, Khatereh Eshqi.