Shangfang Large Seal Script Набор строительных блоков by Beijing Xingchen Wanqian Technology

Shangfang Large Seal Script Набор строительных блоков by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 Железная премия A' Design Award in Дизайн игрушек, игр и товаров для хобби Competition Category.

ЖелезнаяИгрушка· 2024

Shangfang Large Seal Script Набор строительных блоков

by Beijing Xingchen Wanqian Technology

Client: Beijing Xingchen Wanqian Technology Co., Ltd

Железная премия A' Design Award Winner in Игрушка Category

38,427

Verified Award Winner

Verify Award Status for #154806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangfang Large Seal Script Набор строительных блоков

«Shangfang Large Seal Script» — это развивающий набор строительных блоков для детей. Дизайн вдохновлён «Книгой ста фамилий» — классическим китайским текстом для чтения, посвящённым родовым именам. Иероглифы китайских фамилий представлены в стиле шанфанского大篆 — «большого печатного письма» (дачжуань), древней манеры начертания. Блоки соединяются по принципу шипа и паза — традиционной китайской техники соединения деталей. Базовые блоки и коннекторы разных типов и размеров комбинируются в соответствии с чертами каждого иероглифа. Детали изготовлены из ABS — перерабатываемого формуемого материала.

The Recognition

About the Железная премия A' Design Award

Shangfang Large Seal Script Набор строительных блоков — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Shangfang Large Seal Script Набор строительных блоков станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Shangfang Large Seal Script Набор строительных блоков заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shangfang Large Seal Script is an educational building block set inspired by the ancient Chinese classic enlightened reading material The Book of Family Names which can be dated back to 1000 years ago, a toy joined by mortise and tenon. This technique has been handed down and developed for more than 7000 years till now. Immersing in the fun of building bricks, players are guided to admire the immense historical heritage and unique culture of China over the past thousand years.
Dimensions & Packaging: 308mm*308mm*133mm
Tags: Building blocks, puzzle, text, culture, splicing
Production Technology: The product is fabricated from customized gold masterbatch featuring good color uniformity, tiny color difference in batches and no contamination, which is more consistent with the needs of sustainable design. The ABS molded material is superior in overall properties, impact strength and good chemical stability. Once made, it is recyclable and reusable with good sustainability.
Design Challenge: Referring to a collection of information about over 500 family names in The Book of Family Names, and the available historical data of Shangfang Large Seal Script, the characters of the desired family names were resigned and the font structures were reclassified. The combined use of mortise and tenon technique led to a creative design and development of a new piece and insert structure and made production viable. Frankly this is a very complicated and heavy loaded engineering work.
Research: The Book of Family Names denotes the typical culture of China’s family names with an immense role in the hand-down of family names and the understanding of characters for thousands of years; Shangfang Large Seal Script is a kind of ancient Chinese seal script with prime time appearing in the Tang and Song dynasties, a script known for its gorgeous strokes and orderly layout; mortise and tenon is a traditional structural joining technique applied in ancient Chinese architecture.
Inspiration: Toys offer the best way for children to stimulate interest, develop creativity and interaction, and equip themselves with knowledge and skills through practical experience. Toys immensely infused with traditional Chinese culture would help children visually understand and memorize traditional cultural knowledge. Traditional Chinese culture can also help children gain pride and identity, foster keen interest and respect for Chinese culture, and enhance their artistic culture.
Project Duration: The project kicked off in January 2023 in Beijing. It is expected to wrap up in October 2023 and release to market in June 2024.
Operation Flow: Different types and sizes of foundation blocks and connectors are required depending on the strokes and positions. The arrangement of joints disposed along different directions on five sides of a foundation block allows players to build bricks according to the desired shapes.
Team Members: Huang Zhong, LI Jiuzhou, Wang Mingling, Gao Qiang