Empathy Торшер by Alexey Danilin is a highly esteemed winner of the very prestigious 2024 Бронзовая премия A' Design Award in Дизайн осветительных приборов и светильников Competition Category.

БронзоваяОсвещение· 2024

Empathy Торшер

by Alexey Danilin

Client: Maytoni

Бронзовая премия A' Design Award Winner in Освещение Category

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Colors

The Design

About Empathy Торшер

Empathy — торшер, разработанный для жилых интерьеров и общественных пространств. Форма светильника отвечает как практическим, так и эмоциональным потребностям людей. Датчик движения расположен на наклонной части корпуса, на высоте, удобной как для сидящих, так и для стоящих пользователей. Датчик позволяет включать свет и регулировать его интенсивность без прикосновения, что способствует соблюдению гигиены в кафе и отелях. Поворотный механизм обеспечивает вращение источника света на 360 градусов по горизонтали и на 90 градусов по вертикали. Светильник изготовлен из металла и акрила и оснащён светодиодным источником мощностью 14 Вт.

The Recognition

About the Бронзовая премия A' Design Award

Empathy Торшер — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Empathy Торшер станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Empathy Торшер прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed using the principles of empathy. Therefore, the floor lamp can adapt to the practical and emotional needs of a person. For example, the angular shape of the rebar is created to position the motion sensor. This construction allows a person to control it while sitting at a table or passing by. Traffic management is very important given the pandemic. It is also convenient if a person does not want to stain the floor lamp while eating or doing a craft.
Dimensions & Packaging: Height 1420 mm, width 800 mm, depth 300 mm. Metal, acrylic, LED, 14W, 3000K, 1210 lm, 90 CRI. The turning mechanism goes up and down by 90 degrees, to the right and left 360 degrees. Motion sensor with adjustment of luminous flux power.
Tags: Lighting, Lamp, Product design, Maytoni, Alexey Danilin, Lamp design, Product Design, Design, Lamp, Lighting, Product
Production Technology: The use of the principles of empathy led to the study of a person's life and habits in order to find out how a person uses the floor lamp and under what circumstances and how it can be improved so that the lamp can adapt to different emotional and practical situations in a person's life. In order to do this, research was carried out in the form of observation of loved ones, colleagues and strangers at home, cafes, in the office and other spaces.
Design Challenge: An important part of the study was the search for a shape for embedding a motion sensor, because the location of the sensor must be in such a way that it is convenient to use in different scenarios. For example, when a person works sitting at the table or walks by. Therefore, the height of the sensor was first determined so that a person could use it both sitting and standing. And then the shape is determined based on the need to create a rotary mechanism.
Research: The concept of empathy allows, first of all, to focus not on the needs of the person himself, but on the emotions and needs of other people. This is very important for the designer, because studying only your own needs is not enough to create a popular product. Therefore, an investigation was made to study human behavior in different spaces, and surveys have been conducted to understand how such a simple subject can help make the world more human-centric.
Inspiration: Empathy is a conscious empathy for the emotional state of another person. The designer decided to set himself the task of combining this concept with the design of an object that is used in everyday life. The choice fell on a floor lamp with an original design, with a motion sensor and adjustable lighting power, as well as a rotary system.
Project Duration: The project started in April 2023 in Moscow and finished in December 2023 in Moscow, and will be exhibited in April 2024 in Moscow.
Operation Flow: Users can use the light to work, read and rest by adjusting the power with a motion sensor. The User can also adjust the angle of lighting using a 90-degree and 360-degree vertical rotation system horizontally. In addition, the lamp can be used in public spaces where there is a large flow of people, for example, in hotels and cafes, since it can be used without touch, which is important for protecting against viruses.
Team Members: Lead designer: Alexey Danilin, Engineer: Nikita Morozov, Product manager: Elena Slivka. Assistant product manager: Anastasia Orlova. Visualizer: Dmitry Cherednikov.
Image Credits: IP / COPYRIGHT / IMAGE / PHOTO / SOUND / VIDEO CREDITS
Image #1: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #2: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #3: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #4: Maytoni brand visualizer Dmitry Cherednikov, 2023,
Image #5: Maytoni brand visualizer Dmitry Cherednikov, 2023.