Shan Ling 3 Упаковочная коробка by Shanghai Kuyekuye Technology Co., Ltd.

Shan Ling 3 Упаковочная коробка by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 Железная премия A' Design Award in Дизайн упаковки Competition Category.

ЖелезнаяУпаковка· 2024

Shan Ling 3 Упаковочная коробка

by Shanghai Kuyekuye Technology Co., Ltd.

Client: 361°kids

Железная премия A' Design Award Winner in Упаковка Category

10,642

Verified Award Winner

Verify Award Status for #156355

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Ling 3 Упаковочная коробка

Shan Ling 3 — это упаковочная коробка ограниченного выпуска, в которой размещаются обувь, одежда и аксессуары комплекта для спортивной команды. Треугольная форма отличается от привычных прямоугольных коробок и позволяет всем предметам располагаться внутри плашмя. Одна коробка подходит для обуви размеров с 31 по 43, а одежда сворачивается в рулон, чтобы избежать заломов при транспортировке. Используются экологичные материалы, а уменьшенные объём и вес снижают расход материалов и логистические затраты. Графическое оформление вдохновлено китайской каллиграфией и легендой о карпе, перепрыгивающем через драконьи врата: рыба, врата и вода выступают ключевыми элементами.

The Recognition

About the Железная премия A' Design Award

Shan Ling 3 Упаковочная коробка — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Shan Ling 3 Упаковочная коробка станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Shan Ling 3 Упаковочная коробка заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Dimensions & Packaging: Width 480 mm x Depth 540 mm x Height 115 mm
Tags: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Production Technology: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Design Challenge: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Research: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Inspiration: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Project Duration: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Operation Flow: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Team Members: Creative Director: Xusong Wang
Designer: Xiao Dong