Painting Scenic Splendor Графический дизайн by Dayan Shangguan is a highly esteemed winner of the very prestigious 2024 Бронзовая премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
БронзоваяГрафика· 2024
Painting Scenic Splendor Графический дизайн
Client: Beijing Forestry University
Бронзовая премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #157257The Design
About Painting Scenic Splendor Графический дизайн
Данный проект представляет собой дизайн уведомления о безусловном зачислении для Пекинского лесотехнического университета. Проект состоит из трёх частей: конверта, письма о зачислении и иллюстраций. Дизайн конверта искусно использует складывание бумаги для создания внешней упаковки, что позволяет экономить производственные материалы. Письмо-уведомление изготовлено из экологически чистой бумаги, что дополнительно подчёркивает его экологичность. Иллюстрации демонстрируют красоту и знаковые места Пекинского лесотехнического университета.
The Recognition
About the Бронзовая премия A' Design Award
Painting Scenic Splendor Графический дизайн — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Painting Scenic Splendor Графический дизайн станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Painting Scenic Splendor Графический дизайн прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a design work for 2023 Beijing Forestry University Unconditional Offer of Admission, it contains three parts: an envelope, a offer letter, and an illustration. The envelope's design cleverly employs the folding of the paper to form the outer packaging. The offer letter is made from eco-friendly paper, further emphasizing its environmentally friendly attributes. The accompanying illustration showcases the scenic beauty of Beijing Forestry University, serving as a special gift for new students.
- Dimensions & Packaging
- Offer letter size: 203mm x 287mm, Illustration size: 203mm x 287mm, Envelope size: 209mm x 293mm x 5mm.
- Tags
- Illustration Design，Packaging Design，Unconditional Offer of Admission，Higher Education，Graduate Student
- Production Technology
- The offer's envelope is made from 157-gram copperplate paper and is coated with a matte film, which adds a refined texture. The offer letter utilizes 200-gram environmentally friendly paper and is printed in four colors, showcasing a design that is both simple and sophisticated. The illustrations also use 200-gram eco-friendly paper, refined through a detailed laser process, creating a delicate visual effect. Additionally, the school logo is crafted with selective UV processing, lending these details a sleek and upscale finish.
- Design Challenge
- The offer's envelope ingeniously achieves its packaging effect through the folding of the paper itself. Moreover, the interior illustrations meticulously depict the iconic buildings of Beijing Forestry University, with laser processing applied to certain parts.
- Research
- Given that this is unconditional offer of admission form Beijing Forestry University, the design predominantly features deep green in its color scheme. The illustrations within depict the university's iconic buildings, embodying both subtlety and elegance.
- Inspiration
- This project is the unconditional offer of admission designed for Beijing Forestry University. The inspiration of the project is from a detailed observation of the campus environment and a deep commitment to environmental protection. This design skillfully integrates the scenic beauty of the campus with eco-friendly principles. It aims to provide new students with a unconditional offer that not only features the unique characteristics of the university but also embodies artistic elements. Thereby, it vividly highlights Beijing Forestry University's emphasis on environmental conservation. Because it's a distinctive attribute of the institution.
- Project Duration
- The project spanned four months and was designed in Beijing
- Operation Flow
- This project is committed to ensuring that new students feel a sense of surprise the moment they open their unconditional offer of admission. Therefore, the main color of the notification envelope is an understated and dark color, and its solidity is increased by a unique snap structure. Upon opening the envelope, the exquisite internal illustrations and the elegant offer letter come into view, creating an unforgettable experience.
- Team Members
- Dayan Shangguan
Yuxin Liu
Qiaoxin Tan
Bujin Hong
Wanting Liu - Image Credits
- Beijing Forestry University
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