Heu 70th Anniversary Логотип и система визуальной идентичности by Li Tiebin is a highly esteemed winner of the very prestigious 2024 Серебряная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
СеребрянаяГрафика· 2024
Heu 70th Anniversary Логотип и система визуальной идентичности
by Li Tiebin
Client: Harbin Engineering University
Серебряная премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #158079The Design
About Heu 70th Anniversary Логотип и система визуальной идентичности
Этот дизайн успешно демонстрирует 70-летнюю историю развития школы. Посредством изучения данных и исследования кампуса он инновационно применяет метод использования тотемов для выражения сюжетной линии повествования. Он интегрирует элементы исторической культуры школы и технологий научных исследований. Изображения упрощены до символов и реорганизованы для передачи сообщения. В сочетании с волнистыми линиями он формирует торжественный логотип с цифрой 70, повышая читаемость в дизайн-коммуникации. Он представляет миру уникальное очарование школы и выдающиеся достижения.
The Recognition
About the Серебряная премия A' Design Award
Heu 70th Anniversary Логотип и система визуальной идентичности — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Heu 70th Anniversary Логотип и система визуальной идентичности станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Heu 70th Anniversary Логотип и система визуальной идентичности — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
- Dimensions & Packaging
- The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
- Tags
- Logo, Visual Identity, Brand, Anniversary Celebration, University
- Production Technology
- Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
- Design Challenge
- Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
- Research
- The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
- Inspiration
- The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
- Project Duration
- The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
- Operation Flow
- The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
- Team Members
- Li Tiebin
- Image Credits
- Li Tiebin, 2022.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
