Prominent Chicheng Упаковка для ювелирных изделий by Chushan Design is a highly esteemed winner of the very prestigious 2024 Бронзовая премия A' Design Award in Дизайн упаковки Competition Category.
БронзоваяУпаковка· 2024
Prominent Chicheng Упаковка для ювелирных изделий
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
Бронзовая премия A' Design Award Winner in Упаковка Category
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- Verified Award Winner
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The Design
About Prominent Chicheng Упаковка для ювелирных изделий
«Prominent Chicheng» — дизайн упаковки для ювелирных изделий, вдохновлённый китайской культурой бронзы. На крышке методом глубокой печати нанесён мотив тигровой бирки — исторического символа мужества и защиты. В изделии сочетаются дерево, бумага, кожа, текстиль и сплав, а в производстве применяется лазерная гравировка. Конструкция основана на традиционном шиповом соединении, благодаря чему шкатулку можно легко собирать, разбирать и хранить. Незаметные опорные ножки обеспечивают надёжное штабелирование. В комплект входят кожаный чехол для хранения, подставка под предметы и многофункциональная стойка.
The Recognition
About the Бронзовая премия A' Design Award
Prominent Chicheng Упаковка для ювелирных изделий — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Prominent Chicheng Упаковка для ювелирных изделий станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Prominent Chicheng Упаковка для ювелирных изделий прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
- Dimensions & Packaging
- Length 165mm * Width 133mm * Height 60mm
- Tags
- Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
- Production Technology
- Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability. - Design Challenge
- 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
- Research
- The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
- Inspiration
- "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
- Project Duration
- The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
- Operation Flow
- Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
- Team Members
- Peng Yin
Chun Wu
Linlin Li
Zhihong Chen - Image Credits
- Chushan Design
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