Золотая Упаковка · 2024
Jian Shan Jian Shui Упаковка алкогольной продукции
by Jing Chen
- Золотая премия A' Design Award 2024 in Упаковка
- CLIENT: Jing Chen
- Estimated Number of Design Views: 152,000
- Verification code E4FCB6BAA6 · Verify this award
Colors
About Jian Shan Jian Shui Упаковка алкогольной продукции
Современный дизайн упаковки уже не является просто средством защиты товара – он в большей степени служит транслятором концепций экологичности и способствует повышению ценности продукции. Недавний дизайнерский форум отметил, что перед лицом экологических вызовов экологичная упаковка постепенно становится новым трендом, при этом биоразлагаемые материалы и решения для переработки пользуются особым спросом. Кроме того, инновационность также является отраслевым трендом, а такие концепции, как персонализация и кастомизация, постепенно расширяют границы упаковочного дизайна.
About the Золотая премия A' Design Award
Jian Shan Jian Shui Упаковка алкогольной продукции — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Jian Shan Jian Shui Упаковка алкогольной продукции станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Jian Shan Jian Shui Упаковка алкогольной продукции вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.
Press Kit
- Unique Properties
- This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications - Dimensions & Packaging
- Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
- Tags
- Jian Shan, Jian Shui、Mountain and Water、You wei dao
- Production Technology
- The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
- Design Challenge
- The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
- Research
- Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers. - Inspiration
- "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
- Project Duration
- The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
- Operation Flow
- Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.
