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Marka Многофункциональное кресло by Adel Alserhani

Marka Многофункциональное кресло by Adel Alserhani is a highly esteemed winner of the very prestigious 2025 Бронзовая премия A' Design Award in Дизайн мебели Competition Category.


БронзоваяМебель· 2025

Marka Многофункциональное кресло

by Adel Alserhani

Бронзовая премия A' Design Award Winner in Мебель Category

Colors

The Design

About Marka Многофункциональное кресло

Представляем Модульный Подлокотник — сиденье для двоих, которое легко превращается в кресло без ножек без использования шурупов и клея. Этот игривый дизайн способствует динамичным вариантам рассадки и здоровому образу жизни. Вдохновлённый верблюжьим седлом, используемым бедуинскими кочевниками, он сочетает культурное наследие с современной эстетикой. Идеально подходит для использования как в помещении, так и на открытом воздухе, особенно в таких регионах, как Ближний Восток и Азия, этот предмет способствует социальному взаимодействию и комфорту, приглашая пользователей наслаждаться совместным отдыхом в весёлой и увлекательной форме.

The Recognition

About the Бронзовая премия A' Design Award

Marka Многофункциональное кресло — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Marka Многофункциональное кресло станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Marka Многофункциональное кресло прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Modular armrest for two persons could convert into legless chair without any use of screws or glue giving the user the ability to change positions in a healthy and fun way of assembling .The design is a modern floor seating inspired by camel saddle that have been use as an an armrest when bedouin nomads settle . Marka could be use as an outdoor furniture and as an indoor in another regions such as middle-east and asia where floor seating is more common.
Dimensions & Packaging
- Panel (A) H:50cm - W:50
- Panel (B) H:50 - W:40
- Cover : consist of three padded section connected by hidden level adjustable joinery .
- Triangular Pillow
First position (marka) : can be slides into each other as an X shape to be floor armrest .
Second Position ( legless chair ) : insert Panel B into Panel A to have legless chair and by using the padded cover and the triangular shaped pillow you have the ability to change between various body positions
Tags
Floor seating , Cultural Furniture , Modular furniture , Lightweight, recycled, recyclable, suitable, cosy , Creative, innovative,
Production Technology
Keeping the flow of organic multi uses of this ancient furniture the designer intention is to develop from natural and recycled composite materials to reserved this amazing connection and harmony between land and humanity that trace back to the main inspiration of this design . the base of the piece will be made of 100% recycled and recyclable polypropylene recovered from local furniture production waste and the local auto- motive industry.
Design Challenge
Living in a massive and vast city such as Riyadh, with a population of almost 8 million, I have noticed a growing sense of loneliness among individuals. This might be due to the booming economy and rapid development across all sectors. However, it social effects have become more noticeable, with people feeling a sense of strangeness and not belonging. In our pursuit of progress, we must not forget the importance of maintaining the social fabric that binds us.To address this, we need to foster sharing and caring through genuine human interaction, reclaiming the sense of community that has always been a cornerstone of our identity. The motive behind this design challenge is not to force change but to provide a solution to this social phenomenon within an everyday product that everyone needs.
Research
The product sparks from Social and Behavioral Research that aims to explore the shift in social norms and traditions within Arab societies, focusing on the contrast between historical communal lifestyles and the contemporary situation. The study examines how these changes impact individual behavior and social well-being.the main goal is to Design an everyday object that encourages social interaction and strengthens the sharing spirit in ones life. This project should seamlessly integrate into daily life, promoting genuine connections and a sense of belonging.The research method form Marka was in Arab Literature and archived images and paintings from Orientalists on the other hand I ran few social studies on social media and public spaces and verbal interviews to have a sense of the general atmosphere among society and I noticed the following :
Economic Pressures: The pursuit of economic success and the demands of modern careers have shifted focus from communal to individual goals
Technology and Social Media: While these have connected people globally, they often contribute to physical isolation and superficial interactions.

mpact on Individuals:

Social Isolation: The weakening of traditional social networks can lead to feelings of loneliness and alienation.
Mental Health: Increased stress and mental health issues are linked to the loss of community support.
Identity and Belonging: Rapid cultural changes can lead to a crisis of identity and a diminished sense of belonging.
Inspiration
In revisiting our visual memory, the bedouin lifestyle emerges as a profound influence on the concept of Marka. Constant traveling was not just a way of living it was a celebration of freedom, encapsulated by exploration and following the unknown. This Bedouin spirit manifested in the practical use of the design multipurpose, lightweight, and easy to transport.Originally, Marka used as a saddlery for camel riding. However, when bedouin communities settled, Marka transformed into a furniture piece . From this concept of multifunction and modularity I found the bridge that links this rooted product to a contemporary product all in one design .
Project Duration
Project started in September 2023 in Riyadh - Saudi Arabia . The prototypes started in early 2024.
Operation Flow
The First position of Marka is a call to have a dialogue with the others while the second position gives the modern need to have a moment for the individual .

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