Shellmine Kids Набор посуды — Yohei Murai

Работа Shellmine Kids Набор посуды дизайнера Yohei Murai является высоко ценимым лауреатом престижной премии 2025 Бронзовая премия A' Design Award в конкурсной категории Дизайн товаров для младенцев, малышей и детей.

БронзоваяДетские товары· 2025

Shellmine Kids Набор посуды

Автор: Yohei Murai

Клиент: Doshisha Women's College of Liberal Arts

Лауреат премии Бронзовая премия A' Design Award в категории Детские товары

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Дизайн

О дизайне Shellmine Kids Набор посуды

Shellmine Kids — это набор посуды, разработанный для младенцев. В комплект входят тарелка в форме яйца, тарелка в форме цыплёнка, чашка и две миски. Пятьдесят семь процентов материала изготовлено из яичной скорлупы, а мотив цыплёнка делает заметным смешанный бело-коричневый оттенок смолы из яичной скорлупы прямо на витрине магазина. Толстые основания снижают центр тяжести, а волнистая внешняя поверхность улучшает хват, что делает предметы менее подверженными падению. Съёмная тарелка в форме цыплёнка и лаконичные формы позволяют использовать набор и во взрослом возрасте, продлевая срок его службы.

Признание

О награде Бронзовая премия A' Design Award

Shellmine Kids Набор посуды — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Shellmine Kids Набор посуды станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Shellmine Kids Набор посуды прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

За кулисами дизайна

Пресс-кит

Авторы, участники команды и технические детали, предоставленные дизайнером.

Уникальные свойства: Most biomass resin tableware on the market does not look like it is made of biomass resin at first glance. Because they look like conventional products, it is difficult to get people to buy them at a high price. Therefore, by using a chick as the design motif, the raw material, eggshell resin, is made visible, exposing the coloring, which is a mixture of white and brown eggshells. By doing so, we created an opportunity for people to understand what the material is at the storefront. In other words, it is a design that asks people to make a choice about the future global environment.
Размеры и упаковка: Egg Plate W230mm D230mm H24mm 380g, Chick Plate W240mm D180mm H22mm 274g, Cup W81mm D81mm H87mm 140g, Small Bowl W96mm D96mm H43mm 110g, Medium Bowl W107mm D107mm H50mm 164g
Теги: SDGs, Kids Design, Eggshell Plastic, Biomass Plastic, Environmental Problem
Технология производства: 57% of the material is made from eggshells and has acquired the Japanese Biomass Mark 55.
This product can contribute to a recycling-oriented society by turning discarded eggshells into something attractive.
The specific gravity of the material is almost the same as that of ceramics, and it combines the crack resistance of resin with the robustness of ceramics.
Tableware made of this material, for which a manufacturing process was patented in Japan, can reduce CO2 emissions by 37% and petroleum-derived components by 44% compared to conventional resin tableware.
Дизайнерская задача: We decided to make children's tableware because it sells for a higher price than usual as a gift and therefore biomass resin can be used. Through this product, we can also convey the importance of environmental problems from parents to their children. Education is essential to raising environmental awareness. However, we faced a problem here. Children's tableware is often thrown away as they grow up. Therefore, to extend the life of the product, we made the chicken dish removable and designed a shape that is easy for anyone to hold, thereby creating a product that can be used even as an adult.
Исследование: Based on a survey of more than 120 parents with children, Shellmine Kids was designed to have a shape that is easy to hold and functions that are easy to use. The most common request from mothers was for a shape that is easy to wash and can fit in a dishwasher. Based on the results, we filled in the grooves that should have been on the back of the chick dish to make it easier to wash. Such ideas are usually not good for the environment because they increase the amount of resin used. However, since this product is made from 57% eggshells, the environmental impact of adopting such an idea is minimal.
Вдохновение: This project was commissioned by a Japanese commercial tableware manufacturer to design a set of children's tableware using eggshell plastic. Fukui Craft is the company that introduced plastic tableware to Japan and boasts the largest sales volume. However, environmental problems caused by plastics are becoming more serious worldwide, and the company has developed a biomass resin using eggshells. Biomass resin is an ideal material with low environmental impact, but its high cost makes it more expensive than products made from conventional resin. Especially in the plastic tableware market, where it tends to be chosen because it is cheaper than other materials, it is extremely difficult for tableware made from biomass resin to win the price war. In response to this major problem, we thought about how we could help people choose environmentally friendly products.
Продолжительность проекта: The project started in August 2022 and finished in July 2023, and was exhibited in GOOD DESIGN EXHIBITION 2023 in October 2023 etc.
Рабочий процесс: The main target of this tableware is infants. The risk of children dropping dishes or cups while eating was reduced by the following methods. By making the bottom of the tableware thicker, we have controlled the center of gravity, which made it harder to fall over. The specific gravity of this material is about the same as that of ceramics, so it can add weight with a small thickness. By undulating the outer surface, it gets caught in your hand when you hold it, which makes it difficult to drop. By helping children eat easily, we support children's desire to eat by themselves.
Авторы изображений: [ Main image: Photographer Naoki Tatori, shellmine, 2023. ][ Image#1: Photographer Naoki Tatori, Shellmine, 2023. ][ Image#2: Photographer Naoki Tatori, Model: Yuzuha Oka, Shellmine, 2023. ][ Image#3: Photographer Naoki Tatori, Model: Ame Murai, Shellmine, 2023.][Image#4: Photographer Naoki Tatori, Shellmine, 2023.]