Ipick Влажная туалетная бумага by Jobs Chin

Ipick Влажная туалетная бумага by Jobs Chin is a highly esteemed winner of the very prestigious 2025 Бронзовая премия A' Design Award in Дизайн косметики, средств личной гигиены и косметических продуктов Competition Category.

БронзоваяКосметический продукт· 2025

Ipick Влажная туалетная бумага

by Jobs Chin

Бронзовая премия A' Design Award Winner in Косметический продукт Category

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Colors

The Design

About Ipick Влажная туалетная бумага

Ipick — это влажная туалетная бумага, разработанная для людей с проблемами при посещении туалета, такими как геморрой или запор. Влажная туалетная бумага изготавливается из нетканого материала, который мягок, но при этом непрочен. У большинства подобных продуктов сложенные края плохо различимы, поэтому при вытягивании отрывается сразу несколько листов. Ipick делает край каждого листа заметным благодаря процессу тиснения узора: прецизионные валики формируют на поверхности микрорельефный рисунок. Листы извлекаются по одному, поэтому использование становится быстрым, аккуратным и гигиеничным. Метод окрашивания в массе обеспечивает равномерный цвет.

The Recognition

About the Бронзовая премия A' Design Award

Ipick Влажная туалетная бумага — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Ipick Влажная туалетная бумага станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Ipick Влажная туалетная бумага прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People suffering from toileting issues, such as hemorrhoids, or constipation, often use wet toilet paper to alleviate pain and discomfort during bowel movements. However, most wet toilet paper is designed to be soft and retain moisture, and the interfolds within the paper are usually not visible, causing multiple sheets to tear off easily when pulled. Ipick has redesigned wet toilet paper, making the edges of each piece of paper visible, allowing you to quickly and smoothly pull out each sheet!
Dimensions & Packaging: Width 180mm x Depth 100mm x Height 50mm
Tags: wet toilet paper, non-woven, single-sheet, soft, moist, easy separation, hygiene, comfort, sensitive skin, innovative design
Production Technology: The Ipick Wet Toilet Paper features a revolutionary design that enhances the visibility of sheet edges through a patented pattern-embossing process. This process uses precision rollers to create micro-patterns on the paper's surface, allowing each sheet to be easily distinguished and separated with minimal effort. Post-production, a specialized batch dyeing technique is applied for even color distribution and gentleness on sensitive skin.
Design Challenge: The biggest challenge was gaining market acceptance for our wet toilet paper. We had to change entrenched user habits and compete with familiar brands. Overcoming this involved understanding consumer psychology, conducting market research, and creating an effective marketing strategy to highlight our product's unique value.
Research: Type of Research: User-Centered Design Study.
Research Objectives: To improve wet toilet paper usability for those with toileting issues.
Methodology: Mixed methods, combining qualitative user interviews and quantitative product testing.
Data Collection and Tools: Surveys, interviews, and prototype testing kits.
Participants: 86 adults with toileting issues, 54% male, 46% female.
Results: 90% reported easier sheet separation; 85% felt increased comfort.
Insights: Users prefer easy-to-separate sheets for hygiene and efficiency.
Impacts: Design enhances user comfort and product acceptance in the personal care market.
Inspiration: Wet toilet paper is essential for people experiencing constipation, hemorrhoids and difficulty in bowel movements. It effectively relieves constipation and prevents related illnesses. However, it is made of non-woven fabric, which makes it softer but also more fragile. When pulling out wet toilet paper impatiently and quickly, it is easy to tear several layers that are stacked together.
Project Duration: The project started in February 2024 in Chengdu and finished in April 2024 in Chengdu, and was awarded in K-DESIGN AWARD 24.
Operation Flow: Ipick Wet Toilet Paper is designed for easy and clean use. To operate, simply pull a sheet from the pack, and the embossed edges ensure only one sheet comes out at a time, avoiding mess. The soft, moist texture gently cleanses, providing comfort and reducing pain during sensitive moments. Its performance is superior due to the even sheet separation, which is both hygienic and efficient.
Patents: Copyrights belong to Jobs Chin and Alon Jiang
Team Members: Jobs Chin
Alon Jiang
Ye Nan
Yande Chen
Haochen Xu
Image Credits: Image #1: Photographer Pengjie Qin, Ipick, 2024.
Image #2: Photographer Pengjie Qin, Ipick, 2024.
Image #3: Photographer Pengjie Qin, Ipick, 2024.
Image #4: Creator Hanyi J, Ipick, 2024.
Image #5: Creator Hanyi J, Ipick, 2024.