SDI Teaching Building Пространственный визуальный дизайн by Meng Shenhui is a highly esteemed winner of the very prestigious 2025 Серебряная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
СеребрянаяГрафика· 2025
SDI Teaching Building Пространственный визуальный дизайн
by Meng Shenhui
Client: Meng Shenhui
Серебряная премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #164669The Design
About SDI Teaching Building Пространственный визуальный дизайн
Учебный корпус SDI — это проект пространственного визуального оформления интерьера шестиэтажного учебного здания. Крупноформатные стены сочетаются с крупноразмерной типографикой, благодаря чему пустая и строгая атмосфера сменяется творческой. Классическая немецкая гарнитура перекликается с немецкой моделью обучения, принятой в этой школе дизайна. Шрифт DIN, стандартный для немецких дорожных указателей, применяется для навигационной информации, а Futura — для остального текста. Качественная стеновая краска нанесена на высоту до пяти метров, с наложением цветов и наслоением букв. Часть надписей выполнена из акрила, что создаёт контраст материалов.
The Recognition
About the Серебряная премия A' Design Award
SDI Teaching Building Пространственный визуальный дизайн — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что SDI Teaching Building Пространственный визуальный дизайн станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. SDI Teaching Building Пространственный визуальный дизайн — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Solving the originally empty, rigid, and lifeless issues of the teaching building with light construction, low cost, and heavy impact methods, the design utilizes large-scale walls combined with large-scale text for spatial visual design. It adopts the classic century-old German font to echo the college's unique German teaching training model. In terms of layout, it uses detailed design such as text stacking, color overlapping.
- Dimensions & Packaging
- The space has 6 floors, the first floor space is 5 metres high and the building is hollowed out with a very distinctive rotating staircase leading up to the 4th floor.
- Tags
- Shenzhen Technology University, Space vision, space design
- Production Technology
- The design breaks the sense of large color block segmentation and the empty, rigid, and lifeless atmosphere within the building by using large-scale walls combined with flat text, font, and creative layout methods.The construction carried out fine wall paint on the wall up to 5 meters, and adopted the way of color overlapping to make the space more vivid and artistic. Some local text used acrylic to form a collision between materials.
- Design Challenge
- The client wishes to infuse the originally empty space with vitality and approachability while maintaining a minimalist aesthetic, and also to achieve an international visual experience and the creative atmosphere that a design academy should have.
- Research
- Shenzhen Technology University, established in 2016, is a new applied university in the Greater Bay Area. Its School of Creative Design, with an international educational philosophy, has cultivated many talents. However, the school's spatial atmosphere has not kept up with its swift growth. The large-scale space feels empty and dull, and the high ceilings and massive spiral staircases make the space rigid and lifeless. Additionally, the strong industrial feel and prevalent gray tones create a teaching environment that lacks warmth and feels distant.
- Inspiration
- The design breaks the sense of large color block segmentation and the empty, rigid, and lifeless atmosphere within the building by using large-scale walls combined with flat text, font, and creative layout methods. It adopts the classic century-old German font to echo the German teaching model of the Creative Design Academy, using the DIN font, the standard font for German road signs, as the guiding functional text font in the space, and Futura font for other uses.
- Project Duration
- The project started in Shenzhen in April 2023 and will be completed in Shenzhen in August 2023
- Operation Flow
- This building has 6 floors, we do visual design for the interior space of this building, that is, "help him put on a beautiful dress", so that the children studying here can feel the design atmosphere, and strengthen the logo of each floor, so that he is more distinctive and more visual impact.
In terms of layout, it uses detailed design such as text stacking, color overlapping, and digital projection to create a strong visual impact and greatly enhance the creative design atmosphere. - Patents
- Intellectual property rights： 孟申晖Meng Shenhui
/Shenzhen Chengmei Culture Communication Co., Ltd - Image Credits
- Photographer:Huang Yinghua
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