Girls Find Girls Приложение by Yingxiao Ouyang is a highly esteemed winner of the very prestigious 2025 Серебряная премия A' Design Award in Дизайн мобильных технологий, приложений и программного обеспечения Competition Category.
СеребрянаяМобильные технологии· 2025
Girls Find Girls Приложение
Client: OYYX Design Studio
Серебряная премия A' Design Award Winner in Мобильные технологии Category
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The Design
About Girls Find Girls Приложение
Girls Find Girls — это мобильное приложение для женщин, которое помогает изучать отрасли и понимать представленность женщин в них. Недостаточное женское представительство — одна из причин, по которым женщины не выбирают определённые отрасли, даже если они увлечены ими. Традиционные карьерные отчёты могут быть предвзятыми в гендерном отношении. Для получения карьерной информации, ориентированной на женщин, требуются глубокие знания и значительное время. Данное приложение стремится использовать данные в реальном времени, расширенную аналитику и женские организации, чтобы помочь молодым девушкам и взрослым женщинам увидеть индустрию со своей точки зрения.
The Recognition
About the Серебряная премия A' Design Award
Girls Find Girls Приложение — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Girls Find Girls Приложение станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Girls Find Girls Приложение — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Girls Find Girls is an app to quantify female presence and encourage female to pursue their career. Lacking of female representation is one of the reasons females not choose certain industries, even if they are passionate about it. Traditional career reports can be largely biased by gender. The app seeks to use live data, advanced insights and woman communities to help young girls and adult females to have a holistic view in an easy and creative way.
- Dimensions & Packaging
- The app is a responsive app for 390px - 960px width phone. Content placement and size will be automatically adjusted based on phone sizes.
- Tags
- App, Female, Career, Data Analysis, Gender Bias
- Production Technology
- Girls Find Girls is an app for both andriod and apple mobile phones. The app utilizes Labor Force Statistics to provide users with advanced data and insights.
- Design Challenge
- The most critical challenge is about the tone of the design. While females have been encouraged to compete with men, this app is not intended to treat female as a hidden secondary gender. Instead, the app is choosing a tone that is encouraging females to better understand themselves and become a better version of themselves. The data charts are designed in a way that shows female progress without using male presence as a benchmark. The app intends to leverage on female progress to inspire young girls who are hesitate to choose their passionate career, and help adult females who are struggling with hidden gender bias.
- Research
- 6 user interview was conducted to understand challenges in female career exploration. One of the biggest pain points coming out of the research is a lack of female representation. Females find it hard to answer questions like "Is this industry a good fit for me, as a female?" Traditional career reports contains gender bias and it takes time and efforts to deep dive into details. The project presented a solution to the target users to explore the industry and have a holistic view in an ubiquitous way.
- Inspiration
- Many females struggle to answer "Is this industry a good fit for me, as a female?" The app is inspired by multiple career reports, friends' career stories and my 6 year experience in B2B industry. While data analytics has been successful in financial, supply chain and healthcare, it can be a creative solution for females to explore their career and not drop out easily. Rather than treating females as a secondary gender hidden behind reports, the app follows female-centered design to encourage them to make their own career decisions.
- Project Duration
- The project started in June 2024 to Oct 2024 in Jersey City, NJ.
- Operation Flow
- Female career explorers can use Insights tab to scroll through latest female employment insights to find interesting patterns. Then they can click into Trends to compare female presence percentage and number by industry. This will allow them to answer questions like "Where are females working?" If they are interested in certain industry, they can click into the industry to identify popular female roles, female career paths and female
salary. In order to research deep into the industry, female can use Community tab to connect with local organizations and find inspiring female leaders. - Image Credits
- Female 3D Stock image: Designed by Freepik.com
Female Stock Images: Provided by Unsplash.com
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