Cristaderm Фирменный стиль by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 Железная премия A' Design Award in Дизайн графики, иллюстрации и визуальных коммуникаций Competition Category.
ЖелезнаяГрафика· 2025
Cristaderm Фирменный стиль
Client: Cristaderm
Железная премия A' Design Award Winner in Графика Category
Verified Award Winner
Verify Award Status for #165655The Design
About Cristaderm Фирменный стиль
Cristaderm — корейский бренд средств по уходу за кожей, сочетающий научные инновации с изысканным дизайном. Вдохновленная двойной спиралью ДНК, его визуальная идентичность включает сложные молекулярные мотивы и корейские символы, создавая утонченную эстетику. Логотип с лаконичным шрифтом и мотивом параллелограмма символизирует точность и инновации. Система иконок объединяет химические молекулярные формулы с корейскими символами, добавляя культурную и интеллектуальную глубину. Этот продуманный дизайн делает образ Cristaderm эффективным и визуально выразительным, устанавливая новый стандарт в индустрии ухода за кожей.
The Recognition
About the Железная премия A' Design Award
Cristaderm Фирменный стиль — лауреат Железной премии A' Design Award, престижного признания, присуждаемого хорошим проектам, которые отвечают профессиональным и промышленным требованиям, ожидаемым от хорошо продуманных творений. Обладатели Железной премии демонстрируют большое мастерство, высокую специализацию, экспертное понимание и творческие способности их авторов. Ожидается, что Cristaderm Фирменный стиль станет высокоценимым, вызывающим восхищение и дорогим сердцу творением, практичным и инновационным. Этот проект, получивший Железную премию A' Design Award, интегрирует лучшие отраслевые практики и обладает компетентными техническими характеристиками, сочетающимися с ноу-хау и талантом. Благодаря основательности Cristaderm Фирменный стиль заслуживает уважения и создан для того, чтобы улучшать качество жизни, помогая сделать мир лучше.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cristaderm is a pioneering skincare brand from Korea, that revolutionizes skincare through cutting-edge biological science and innovative design. The brand specializes in creating professional, mature, and efficient skincare products, incorporating plant exosomes to address various skin issues. This unique approach ensures that every product is both scientifically advanced and aesthetically appealing.
- Dimensions & Packaging
- Logo, Brand Identity Guidelines, Name Card, Packaging, Booth
- Tags
- Logo, Brand, Identity, Visual, Name Card, Packaging, Booth, Skincare, Korean, Exosome
- Production Technology
- Cristaderm leverages the scientific properties of DNA's antiparallel chains and hydrogen bonds to craft its unique design language. The brand's logo, featuring a clean and powerful font, effectively symbolizes the power and precision of science. A prominent feature of the logo is the planar parallelogram motif, inspired by plant exosomes and the intricate structures of DNA, underscoring Cristaderm’s commitment to integrating biological components into skincare. This thoughtful design ensures that each product reflects the brand's high standards in both effectiveness and visual appeal, offering a harmonious blend of scientific rigor and aesthetic sophistication that resonates with the public.
- Design Challenge
- The main challenge was to create a design that perfectly balances visual appeal and scientific rigor. The goal was to develop a product line that not only grabs attention with its artistic design but also stands out in the market for its strong scientific foundation. This unique blend of art and science ensures that Cristaderm’s products are both visually striking and scientifically advanced, setting a new standard in the skincare industry.
- Research
- Cristaderm focuses on the physiological characteristics and pathogenesis of different skin types, using plant exosomes as the core ingredient. This scientific focus is mirrored in the brand’s design, which emphasizes clarity, precision, and innovation. The products meet strict scientific standards, ensuring that the design is not only visually appealing but also functionally effective.
- Inspiration
- Cristaderm’s design is inspired by DNA’s double helix, with antiparallel chains and precise base pairing. This scientific elegance is woven into the brand identity, reflecting its sophisticated roots. The icon system merges chemical molecular formulae with the structure of Korean characters, creating a visually striking design. This blend enriches the brand’s scientific context, highlighting its commitment to innovation and adding cultural and intellectual depth reminiscent of a laboratory.
- Project Duration
- The project started in July 2021 in Seoul and finished in September 2021 in Hong Kong
- Operation Flow
- The brand's icon system uniquely merges chemical molecular formulae with elements from the Korean language, plant exosomes, and laboratory motifs, creating a design that is both visually striking and scientifically rich. The circular forms and the combination of long and short strips from the Korean characters add layers of cultural and intellectual depth. Meanwhile, the intricate designs of plant exosomes and laboratory imagery emphasize the brand's innovative approach to skincare. This is complemented by a vibrant palette that reflects the essence of the 21 plant exosomes used in their formulations, underscoring Cristaderm’s commitment to scientific innovation and the natural world.
- Team Members
- Wai Ho Cheung
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